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228 results for “Consumer”
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Research ArticleOpen accessEvery word in the titleLeveraging Machine Learning Techniques to Analyze Consumer Mindset Metrics Embedded in Arabic Dialect Texts Across Social Media PlatformsSafa Khaled Al Sarairah, Mohd Heikal Husin, Noor Farizah IbrahimAs social media grows in popularity around the world, analyzing Arabic texts on these platforms can provide important insights into consumer attitudes and behavior. The complexity and diversity of Arabic and its dialects, however, make it a challenging task. This research raises these challenges by using and comparing the performance of Machine Learning (ML) models for classifying social media comments … …Journal of Computer Science, Vol. 22, Issue 5 · 5 Jun 2026 · 1,301 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleDiverse Trajectory on Consumer’s Product Feedback Analysis by Confidence IntervalVithya Ganesan, Kirubakaran Namaskaram, Viriyala Sri Anima Padmini et al.The current investigation addresses the possibilities and limitations of the sentiment analysis of consumer remarks in the context of economic needs. It makes it easier for businesses to comprehend how the public's opinion shapes their abilities to satisfy clientele. Sentiment analysis concerns the assessment and interpretation of various forms of evaluation, such as product ratings, reviewer responses, and question-and-answer sessions. … …Journal of Computer Science, Vol. 21, Issue 5 · 28 Apr 2025 · 5,140 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleModeling of Observer-Based Social Media Marketing for Saudi Arabia ConsumersMahmoud Alblowi, Omar Aloufi, Najmah Fallatah et al.Global change has been significantly amplified by the Internet's swift development of technology. The emergence of social media has marked a significant improvement in communication and information availability. Therefore, the social media marketing industry is a significant area used to advertise a wide range of products. In the Kingdom of Saudi Arabia (KSA), social media platforms have been widely used … …Journal of Computer Science, Vol. 19, Issue 7 · 11 Jun 2023 · 5,814 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleInfluence of E-Service Quality Dimensions on Repurchase Intention for Digital Products: The Role of Satisfaction and Trust Among Young Consumers in Chattogram City, BangladeshMohammad Toufiqur Rahman, Ashfia Khan Ema, Muhammad Abdul AhadThis study aims to analyze the digital product marketplace in Chattogram, Bangladesh by investigating the influence of e-service quality dimensions, namely reliability, responsiveness, security, and convenience, on mobile-first young consumers' satisfaction, trust, and repurchase intention. Using repurchase intention as a primary indicator of digital loyalty, the study contributes to existing literature by considering theories such as the Expectancy-Confirmation Theory, Relationship … …Journal of Computer Science, Vol. 22, Issue 8 · 18 Aug 2026 · 1,642 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleThe Effect of Sponsorship Activities and Consumer-Oriented Activities on Growth PerformanceMiray Çelik, Volkan ÖngelSponsorship activities, which mean that an organization should be supported by another institution to promote itself or a product without waiting for monetary provisions, is an important tactical move for companies that want to gain competitive advantage today. The aim of this study is to investigate the effects of sponsorship activities and consumer-oriented activities on the firm's growth performance. The … …American Journal of Economics and Business Administration, Vol. 11, Issue 1 · 31 Oct 2019 · 7,192 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleData Exploration in the Supermarket System to Study the Behavior of the Jordanian ConsumersKhaled Aldiabat, Mahmoud Ali Al-Rousan, Ali A. AlzoubiThe study aimed to identify the extent of using data exploration in the supermarket system to study the behavior of the Jordanian consumers and the extent of using data exploration in commercial shops in Jordan. The study concluded that data exploration in the supermarket system is not used to study the behavior of the Jordanian consumers regarding the disclosure of … …Journal of Computer Science, Vol. 15, Issue 5 · 24 May 2019 · 7,435 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleRealizing the Impact of Cognitive Dissonance in Predicting Consumer BehaviourAkhilesh Chandra Pandey, Mohit JamwalConsumer psychology has always been the centre of concern for the marketers from the old time and understanding the underlying aspects leads to effective decision making. The present study elicits the concept of post purchase cognitive dissonance in the consumers and embraces its implications in studying the consumer behaviour. A survey was conducted and well framed questionnaire was constructed covering … …Journal of Social Sciences, Vol. 12, Issue 1 · 1 Nov 2015 · 9,134 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleInvestigating Consumer Awareness of Energy Efficiency in Saudi ArabiaSamar Khan, Hafez Abdo, Abdulrahman Al-GhabbanScholars have been interested in energy efficiency/conservation and consumer behaviour for over 35 years and research in this domain continues to grow. Energy efficiency and conservation are significant policy tools that can be introduced by governments to help save the environment. The kingdom of Saudi Arabia possesses a wealth of energy resources. The exploitation of these resources has allowed the … …Energy Research Journal, Vol. 6, Issue 1 · 25 Apr 2015 · 9,477 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleE-Service Quality and its Effect on Consumers’ Perceptions TrustMohammad Al-Nasser, Rushami Zien Yusoff, Rabiul Islam, Abdullah ALNasserE-service quality measurement in online shopping has been receiving increasing attention currently and as a result, many studies have tried to highlight major dimensions of e-service quality linked with online environment. Excellent e-service quality is an important matter for online vendor. It is the factor that will enable them to attract more online customers. The aim of the study is … …American Journal of Economics and Business Administration, Vol. 5, Issue 2 · 31 Dec 2013 · 8,358 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleConsumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on AutomobileChoy Johnn Yee, Ng Cheng SanProblem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to further increase their share of wallet. Thus, they need to understand what factors might influence their customers’ decision in purchasing an automobile. Therefore, the objectives of this research is to study … …American Journal of Economics and Business Administration, Vol. 3, Issue 1 · 7 Jan 2011 · 19,925 accessesView PDFCite