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Author

Safa Khaled Al Sarairah

School of Computer Sciences, Universiti Sains Malaysia, Penang, Malaysia
1 article in our journals

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Research ArticleOpen accessLeveraging Machine Learning Techniques to Analyze Consumer Mindset Metrics Embedded in Arabic Dialect Texts Across Social Media PlatformsSafa Khaled Al Sarairah, Mohd Heikal Husin, Noor Farizah IbrahimAs social media grows in popularity around the world, analyzing Arabic texts on these platforms can provide important insights into consumer attitudes and behavior. The complexity and diversity of Arabic and its dialects, however, make it a challenging task. This research raises these challenges by using and comparing the performance of Machine Learning (ML) models for classifying social media comments … …Journal of Computer Science, Vol. 22, Issue 5 · 5 Jun 2026 · 1,301 accessesView PDFCite