Investigating Consumer Awareness of Energy Efficiency in Saudi Arabia

Scholars have been interested in energy efficiency/conservation and consumer behaviour for over 35 years and research in this domain continues to grow. Energy efficiency and conservation are significant policy tools that can be introduced by governments to help save the environment. The kingdom of Saudi Arabia possesses a wealth of energy resources. The exploitation of these resources has allowed the country to keep domestic energy prices low, through a system of direct and indirect subsides. Saudi Arabia boasts the world’s largest proven oil reserves and is the world’s 200th largest producer and consumer of electricity. However, Saudi Arabia is threatened by unrestrained domestic fuel consumption, which has increased by more than 30% since 2000. This increased and inefficient consumption is causing environmental pollution and is leaving the country vulnerable to economic and social crises. This research study aims to address this issue in exploring the following questions: (1) What are the reasons behind the lack of energy efficiency practice in Saudi Arabia? (2) how can energy efficiency practice be improved amongst energy users in Saudi Arabia? and (3) what might the effects be of enhancing energy efficiency practice on energy security in Saudi Arabia? To answer the above questions, this study uses questionnaire surveys containing quantitative and qualitative questions. Results suggest that Saudi consumer behaviours, particularly energy consuming behaviours are influenced by social, cultural, educational and economic factors.