Author

Rushami Zien Yusoff

University Utara Malaysia, Malaysia

7 articles in our journals

Articles where this person is an author, newest first. People are matched by their name as printed (no ORCID iD is recorded for them), not by name alone; search the name as text to find namesakes too.

Research ArticleOpen accessRELATIONSHIP AMONG E-SERVICE QUALITY, CULTURE, ATTITUDE, TRUST, RISK OF ONLINE SHOPPINGRushami Zien Yusoff, Mohammad Al-Nasser, Rabiul Islam, Abdullah Al-NasserPurchasing is considered a risky business specifically in the online purchasing environment. The research was designed to fill the gap in the existing body of knowledge regarding attitudes and differences in electronic service quality perception between two different geographical and cultural countries-Malaysia and Saudi Arabia-regarding online shopping. Specifically, this research extended previous effort done in an online shopping context by … …Journal of Social Sciences, Vol. 10, Issue 3 · 4 Dec 2014 · 7,895 accessesView PDF Cite

Research ArticleOpen accessEFFECTS OF CONSUMERS’ TRUST AND ATTITUDE TOWARD ONLINE SHOPPINGMohammad Al-Nasser, Rushami Zien Yusoff, Rabiul Islam, Abdullah ALNasserThis study investigated the effects of consumers’ trust and attitude toward online shopping. Attitude is referred to as a positive or negative evaluation of people, activities, ideas, objects, event, or just about anything in the environment. Different facets of the e-shopping behavior of consumers have been investigated in previous literature. These facets can generally be divided into three namely, behavioral … …American Journal of Economics and Business Administration, Vol. 6, Issue 2 · 11 Jul 2014 · 8,445 accessesView PDF Cite

Research ArticleOpen accessE-Service Quality and its Effect on Consumers’ Perceptions TrustMohammad Al-Nasser, Rushami Zien Yusoff, Rabiul Islam, Abdullah ALNasserE-service quality measurement in online shopping has been receiving increasing attention currently and as a result, many studies have tried to highlight major dimensions of e-service quality linked with online environment. Excellent e-service quality is an important matter for online vendor. It is the factor that will enable them to attract more online customers. The aim of the study is … …American Journal of Economics and Business Administration, Vol. 5, Issue 2 · 31 Dec 2013 · 8,358 accessesView PDF Cite

Research ArticleOpen accessCultural Differences Identification and its Effect on E-Service Quality PerceptionMohammad Al-Nasser, Rushami Zien Yusoff, Rabiul Islam, Abdullah ALNasserCultural differences are one of many forces influencing consumer decision making and the effect of cultural differences on the development and use of information and communication technologies. As different companies are not taking their business outside geographic boundaries, the global activities are opened to a large degree via current communication and information technologies. The aim of the study is to … …American Journal of Economics and Business Administration, Vol. 5, Issue 2 · 30 Dec 2013 · 7,481 accessesView PDF Cite

Research ArticleOpen accessRelationship Between Hard Total Quality Management Practices and Organizational Performance in MunicipalitiesAbdullah ALNasser, Rushami Zien Yusoff, Rabiul IslamHard total quality management has now become the major business strategy in current management and has currently been taken up by companies around the globe. The aim of the study is to determine the relationship between hard total quality management practices and performance in municipalities. A quantitative research design was adopted to collect data. Multiple regression analysis method was used … …American Journal of Applied Sciences, Vol. 10, Issue 10 · 5 Sep 2013 · 7,146 accessesView PDF Cite

Research ArticleOpen accessAssessing the Impact of Total Quality Management Practices and Quality Culture with Competitiveness of Saudi ContractorsRushami Zien Yusoff, Rabiul Islam, Faihan AlotaibiTotal quality management practices in construction industries can be described as the processes or that aligns the business performance strategy to the business processes in the hopes of achieving customer satisfaction and product and services quality. Quality culture conditions are strongly linked with project outcomes and hence, initiatives undertaken should be incorporated to the organizational cultural changes. The aim of … …American Journal of Applied Sciences, Vol. 10, Issue 6 · 30 Jun 2013 · 7,709 accessesView PDF Cite

Research ArticleOpen accessRelationship Between Total Quality Management Practices and Contractors CompetitivenessFaihan Alotaibi, Rushami Zien Yusoff, Rabiul IslamTotal quality management is basically about continuous organizational success through the employment of customer satisfaction and by basing it on the contribution of all the employees constantly working to enhance processes, services and products. The competitiveness concept has been defined in multitude of ways; in the individual firm’s context, industries context and nation’s context. The aim of the study is … …American Journal of Applied Sciences, Vol. 10, Issue 3 · 17 Mar 2013 · 6,886 accessesView PDF Cite