Data Exploration in the Supermarket System to Study the Behavior of the Jordanian Consumers

The study aimed to identify the extent of using data exploration in the supermarket system to study the behavior of the Jordanian consumers and the extent of using data exploration in commercial shops in Jordan. The study concluded that data exploration in the supermarket system is not used to study the behavior of the Jordanian consumers regarding the disclosure of products sold in the consumer basket. The results of the study showed that there is a use of data exploration in the supermarket system to study the behavior of the Jordanian consumers regarding the disclosure of best-selling products in a specified period. The study also showed that there is a use of data exploration in the super system to study the behavior of the Jordanian consumer regarding the exploration of consumer's behavior towards the product quality. The most important recommendations of the study is the need for further studies in the use of data exploration in the supermarket system to study the behavior of the consumers, especially as most shops use a system to handle sales movements, but there is not enough exploitation of the database, which can help significantly in studying the consumer's behavior.