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1 result for “author:"Miray Çelik"”
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Research ArticleOpen accessIn the author namesThe Effect of Sponsorship Activities and Consumer-Oriented Activities on Growth PerformanceMiray Çelik, Volkan ÖngelSponsorship activities, which mean that an organization should be supported by another institution to promote itself or a product without waiting for monetary provisions, is an important tactical move for companies that want to gain competitive advantage today. The aim of this study is to investigate the effects of sponsorship activities and consumer-oriented activities on the firm's growth performance. The … …American Journal of Economics and Business Administration, Vol. 11, Issue 1 · 31 Oct 2019 · 7,195 accessesView PDFCite