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17 articles for “Advertising”
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Research ArticleOpen accessEvery word in the titleMicro-Retargeted Advertising and Online Shoppers' Motivation in NigeriaJoseph Wilson, Yusuf Mu'azu, Fredrick WilsonOnline shopping is increasingly gaining popularity worldwide, as the experience is perceived not only to replicate but sometimes exceed that of traditional retail. The rapid transformation of the e-commerce sector compels online stores to adopt innovative strategies to attract and retain customers, enhance service delivery, increase product visibility, and remain competitive. The integration of big data and artificial intelligence has … …Journal of Social Sciences, Vol. 21, Issue 1 · 15 Aug 2025 · 5,437 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleAn Investigation of Causality between Advertising and Operating Activity: Macro and Micro Evidence from JapanKosei FukudaThe relationship between advertising and operating activity is one of the topical issues in marketing and economic research. However, micro data have not been analyzed. In this paper, causality between them is empirically examined by using macro and micro data and applying four models-conventional Vector Autoregressive (VAR) model, vector error correction model, homogeneous parameter panel VAR model and heterogeneous parameter … …American Journal of Economics and Business Administration, Vol. 7, Issue 1 · 29 May 2015 · 6,469 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleGuerrilla Marketing Communication Tools and Ethical Problems in Guerilla AdvertisingCanan Ay, Pinar Aytekin, Sinan NardaliProblem statement: Companies attempt to reach private worlds of consumers and give them memorable experience with their brands by using guerrilla marketing tools. Guerrilla advertising, which is one of the guerrilla marketing tools, usually attracts the attention of consumers but sometimes irritates and annoys the consumers and even breaks the law. Approach: The study determined these ethical aspects by evaluating … …American Journal of Economics and Business Administration, Vol. 2, Issue 3 · 30 Sep 2010 · 22,513 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleEducational Advertising Ontology: A Domain-Dependent Ontology for Semantic Advertising NetworksLilac A.E. Al-Safadi, Nadeen A.O. Al-AbdullatifProblem statement: Currently advertising networks connects Web site owners (Publishers) that want to host advertisements with advertisers who want to run advertisements. Advertising networks' reliance on only the keywords in the content without an accurate interpretation of the context of the page, results in displaying irrelevant and unappealing ads on the web page. Approach: Ontologies provided a shared and common … …Journal of Computer Science, Vol. 6, Issue 10 · 30 Jul 2010 · 7,377 accessesView PDFCite
Research ArticleOpen accessEvery word in the titlePersonal and Psychological Factors-Does it Impact the Choice of Advertising Medium?Izian Idris, Mohd Shukri Ab Yajid, Ali KhatibiProblem statement: Advertising is a multidimensional phenomenon that has been studied in several disciplines. It is one of the most fascinating phenomena in modern capitalist markets. It is pervasive, perplexing, multidimensional and unfathomably rich. The effectiveness of advertising depends on both the quality of the product being advertised and the quality of the ad itself and also the media context … …Journal of Social Sciences, Vol. 5, Issue 2 · 30 Jun 2009 · 8,429 accessesView PDFCite
Research ArticleOpen accessIn the abstractGender Classification from Face and Eyes Images Using Deep Learning AlgorithmZahraa Salam Abu Ghrban, Nidhal Khdhair EL AbbadiGender classification provides additional information about the individual’s identity, which is crucial in surveillance, smart interface, and smart advertising, it is a very important aspect of face analysis that has piqued the interest of researchers in areas such as demographic information collection, surveillance, human-computer interaction, marketing intelligence, security, etc. Usually, facial images are used to extract features for classification. This … …Journal of Computer Science, Vol. 19, Issue 3 · 24 Feb 2023 · 6,937 accessesView PDFCite
Research ArticleOpen accessIn the abstractEffect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking StudyPrasun Gahlot, Surya Bahadur Thapa, Komal Suryavanshi et al.Embedded marketing in online videos has become a popular form of advertising. This study aims to examine the impact of visual attention due to different sequences of product placement by content creators in their videos on brand name, product name, and brand awareness. An experimental study was conducted to investigate the effect on the viewer's attention while viewing a video … …Journal of Computer Science, Vol. 19, Issue 1 · 7 Jan 2023 · 6,195 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Comparative Analysis of Various Approaches for Incorporating Contextual Information into Recommender SystemsQuang-Hung Le, Son-Lam Vu, Anh-Cuong LeRecommender systems are being widely applied in many fields, such as e-commerce, e-documents, places and travel, multimedia, news and advertising and transportation. These systems are similar to an information filtering system that helps to identify a set of items that best satisfy the users’ demands based on their preference profiles. The integration of contextual information (e.g., location, weather conditions and … …Journal of Computer Science, Vol. 18, Issue 3 · 28 Mar 2022 · 6,822 accessesView PDFCite
Research ArticleOpen accessIn the abstractAndroid Based House Mart ApplicationBayu Kanigoro, Afan Galih Salman, AnthonySeveral marketing media outlets do not offer adequate information regarding the homes they sell to fulfill property sellers' needs. In addition, purchasers find it difficult to find homes that meet their criteria because media marketing is less effective. Therefore, the purpose of this research is to create an Android-based mobile application capable of making it easier for owners and buyers … …Journal of Computer Science, Vol. 17, Issue 8 · 1 Sep 2021 · 7,543 accessesView PDFCite
Review ArticleOpen accessIn the abstractRental Estimation of Reverse Mortgages (RM): The Case of Home as Rental in RetirementGurudeo Anand Tularam, Ali Abdullah Al IbrahimThe aim of this paper was to compare the rental market conditions in retirement with an RM contract that involves a retiree’s home and its valuation. It is noted that the current rental market conditions are to be examined thoroughly before any engagement in RM is to be instituted. The rental value per week for 1, 2-Bedroom Units and 3 … …Journal of Mathematics and Statistics, Vol. 14, Issue 1 · 8 Jan 2018 · 7,487 accessesView PDFCite