Author

Fredrick Wilson

School of Media and Communication, Bowling Green State University, Ohio, United States

2 articles in our journals

Articles where this person is an author, newest first. People are matched by their name as printed (no ORCID iD is recorded for them), not by name alone; search the name as text to find namesakes too.

Research ArticleOpen accessAssessing the Gender Dimensions of Drug Abuse Among Women and Girls in Maiduguri: Challenges and ImplicationsFredrick WilsonThis study examines the gender-specific dimensions of drug abuse among women and girls in Maiduguri, North East Nigeria, a region affected by insurgency, poverty, and restrictive socio-cultural norms. While national data indicate rising female substance use, interventions and research have largely overlooked women’s unique challenges. Drawing on in-depth interviews and focus group discussions, the study explores structural, emotional, and socio-cultural … …Journal of Social Sciences, Vol. 22, Issue 1 · 7 Sep 2026 · 801 accessesView PDF Cite

Research ArticleOpen accessMicro-Retargeted Advertising and Online Shoppers' Motivation in NigeriaJoseph Wilson, Yusuf Mu'azu, Fredrick WilsonOnline shopping is increasingly gaining popularity worldwide, as the experience is perceived not only to replicate but sometimes exceed that of traditional retail. The rapid transformation of the e-commerce sector compels online stores to adopt innovative strategies to attract and retain customers, enhance service delivery, increase product visibility, and remain competitive. The integration of big data and artificial intelligence has … …Journal of Social Sciences, Vol. 21, Issue 1 · 15 Aug 2025 · 5,437 accessesView PDF Cite