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Research ArticleOpen accessEducational Advertising Ontology: A Domain-Dependent Ontology for Semantic Advertising NetworksLilac A.E. Al-Safadi, Nadeen A.O. Al-AbdullatifProblem statement: Currently advertising networks connects Web site owners (Publishers) that want to host advertisements with advertisers who want to run advertisements. Advertising networks' reliance on only the keywords in the content without an accurate interpretation of the context of the page, results in displaying irrelevant and unappealing ads on the web page. Approach: Ontologies provided a shared and common … …Journal of Computer Science, Vol. 6, Issue 10 · 30 Jul 2010 · 7,382 accessesView PDF Cite