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Author

Pinar Aytekin

Turgutlu Occupational College, Turkey
1 article in our journals

Articles where this person is an author, newest first. People are matched by their name as printed (no ORCID iD is recorded for them), not by name alone; search the name as text to find namesakes too.

Research ArticleOpen accessGuerrilla Marketing Communication Tools and Ethical Problems in Guerilla AdvertisingCanan Ay, Pinar Aytekin, Sinan NardaliProblem statement: Companies attempt to reach private worlds of consumers and give them memorable experience with their brands by using guerrilla marketing tools. Guerrilla advertising, which is one of the guerrilla marketing tools, usually attracts the attention of consumers but sometimes irritates and annoys the consumers and even breaks the law. Approach: The study determined these ethical aspects by evaluating … …American Journal of Economics and Business Administration, Vol. 2, Issue 3 · 30 Sep 2010 · 22,520 accessesView PDFCite