Author

Ali Khatibi

5 articles in our journals

Articles where this person is an author, newest first. People are matched by their name as printed (no ORCID iD is recorded for them), not by name alone; search the name as text to find namesakes too.

Research ArticleOpen accessPersonal and Psychological Factors-Does it Impact the Choice of Advertising Medium?Izian Idris, Mohd Shukri Ab Yajid, Ali KhatibiProblem statement: Advertising is a multidimensional phenomenon that has been studied in several disciplines. It is one of the most fascinating phenomena in modern capitalist markets. It is pervasive, perplexing, multidimensional and unfathomably rich. The effectiveness of advertising depends on both the quality of the product being advertised and the quality of the ad itself and also the media context … …Journal of Social Sciences, Vol. 5, Issue 2 · 30 Jun 2009 · 8,429 accessesView PDF Cite

Research ArticleOpen accessMalaysian Students' Preferences to Online Products and Services on the Internet: An empirical studyPaul H.P. Yeow, Ali Khatibi, Jayanty KuppusamyThe study aims to discover the preferences of Student Internet Users (SIUs) for Online Products and Services (OPS) and research into the demographic factors that affect SIUs’ preferences. A questionnaire survey was conducted on 800 SIUs from private institutions of higher learning in Malaysia, an Industrially Developing Country (IDC). Parametric statistical methods were used to analyze the survey data. It … …Journal of Social Sciences, Vol. 4, Issue 2 · 30 Jun 2008 · 7,940 accessesView PDF Cite

Research ArticleOpen accessRe-organization Impact on the Telekom Malaysia's International Division ProductivityAhasanul Haque, Ali Khatibi, Khaizura KarimInternational Divisions' productivity was perceived to incline towards a downward trend which was contravened in 1996 re-organization objective of Telekom Malaysia. This study aims to analyze the root causes of this setback and recommend the solutions to improve the company's productivity. The method to diagnose the root cause was done through surveys and interviews. The data collection was carried out … …Journal of Social Sciences, Vol. 2, Issue 2 · 30 Jun 2006 · 7,896 accessesView PDF Cite

Research ArticleOpen accessE-shopping: Current Practices and Future Opportunities Towards Malaysian Customer PerspectiveAhasanul Haque, Ali KhatibiThe rapid diffusion on the internet widely documented high growth potential of Internet shopping in Malaysia, apparently there is still lack of understanding concerning the characteristics of Internet shopping in Malaysia and its potential impact on consumer marketing. Therefore, this study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of Internet shopping in Malaysia. The results … …Journal of Social Sciences, Vol. 1, Issue 1 · 31 Mar 2005 · 7,431 accessesView PDF Cite

Research ArticleOpen accessChildren Perception on TV Advertisement: The Impact of Age, Gender and Parental InfluenceAhasanul Haque, Ali KhatibiThis study examined two components of understanding TV advertising: the recognition of the difference between programmes and commercials and the comprehension of advertising intent. ANOVA analyses were performed to assess the effect on age, gender, parent-child interaction and parental control over children of TV programme watching. Research found that majority of children aged between five and eight have some understanding … …American Journal of Applied Sciences, Vol. 1, Issue 2 · 30 Jun 2004 · 7,357 accessesView PDF Cite