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Author

Kosei Fukuda

Chuo University, Japan
1 article in our journals

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Research ArticleOpen accessAn Investigation of Causality between Advertising and Operating Activity: Macro and Micro Evidence from JapanKosei FukudaThe relationship between advertising and operating activity is one of the topical issues in marketing and economic research. However, micro data have not been analyzed. In this paper, causality between them is empirically examined by using macro and micro data and applying four models-conventional Vector Autoregressive (VAR) model, vector error correction model, homogeneous parameter panel VAR model and heterogeneous parameter … …American Journal of Economics and Business Administration, Vol. 7, Issue 1 · 29 May 2015 · 6,469 accessesView PDFCite