17 results for “Customer Behavior”

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Research ArticleOpen accessIn the abstractConsumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on AutomobileChoy Johnn Yee, Ng Cheng SanProblem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to further increase their share of wallet. Thus, they need to understand what factors might influence their customers’ decision in purchasing an automobile. Therefore, the objectives of this research is to study … …American Journal of Economics and Business Administration, Vol. 3, Issue 1 · 7 Jan 2011 · 19,925 accessesView PDF Cite

Research ArticleOpen accessIn the abstractA Prototype Design for Enhancing Customer Trust in Online PaymentsThair Al-Dala’in, Peter Summons, Suhuai LuoProblem statement: The adoption of mobile device technology can contribute significantly to enhance customers trust in online payment systems. Approach: The perceptions and preferences of online shoppers are influenced by several key factors which serve to both enhance and compromise this trust and in turn affect a customer intentions and behavior in relation to use online payment systems. The first … …Journal of Computer Science, Vol. 5, Issue 12 · 31 Dec 2009 · 7,058 accessesView PDF Cite

Research ArticleOpen accessIn the abstractHuman Computer Interaction Approach in Developing Customer Relationship ManagementMohd H.N.M. Nasir, Mustaffa Kamal, Wan A.W. RozaliProblem statement: Many published studies have found that more than 50% of Customer Relationship Management (CRM) system implementations have failed due to the failure of system usability and does not fulfilled user expectation. This study presented the issues that contributed to the failures of CRM system and proposed a prototype of CRM system developed using Human Computer Interaction approaches in … …Journal of Computer Science, Vol. 4, Issue 7 · 31 Jul 2008 · 7,140 accessesView PDF Cite

HypothesisOpen accessIn the abstractAnalysis of Market Orientation on Business Performance in the Multinational Service IndustriesMartin Owusu Ansah, Richard ChinomonaThe paper examined the extent of market orientation on business performance in the multinational service industries in Ghana. It applied the behavioral viewpoint of market orientation measurement using MKTOR scale as a base in eliciting information from eleven marketing managers through in - depth interview while one hundred and sixty-three marketing managers were also surveyed using structured questionnaires. Structural Equation … …Journal of Social Sciences, Vol. 13, Issue 1 · 9 Feb 2017 · 8,005 accessesView PDF Cite

Research ArticleOpen accessIn the abstractE-loyalty and Business to Business (B2B) E-Commerce Success: Applied Study on Sample of E-Retailers in Amman City, JordanAhed Al-Haraizah, Baha`a Al-NadyThis research paper investigates the antecedents and consequences of customer loyalty in an online business-to-business e-commerce context. Moreover, this research identifies two key factors of e-loyalty (attitudinal and behavioral loyalty) that potentially impact business to business e-commerce success within e-retailers in Amman city. Therefore, the aim of this research paper is to develop a comprehensive research model utilized for discovering … …American Journal of Economics and Business Administration, Vol. 7, Issue 3 · 2 Sep 2015 · 7,872 accessesView PDF Cite

Research ArticleOpen accessAll words, across the recordLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDF Cite

Research ArticleOpen accessAll words, across the recordPersonal and Psychological Factors-Does it Impact the Choice of Advertising Medium?Izian Idris, Mohd Shukri Ab Yajid, Ali KhatibiProblem statement: Advertising is a multidimensional phenomenon that has been studied in several disciplines. It is one of the most fascinating phenomena in modern capitalist markets. It is pervasive, perplexing, multidimensional and unfathomably rich. The effectiveness of advertising depends on both the quality of the product being advertised and the quality of the ad itself and also the media context … …Journal of Social Sciences, Vol. 5, Issue 2 · 30 Jun 2009 · 8,429 accessesView PDF Cite