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Author

Baha`a Al-Nady

Middle East University, Jordan
1 article in our journals

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Research ArticleOpen accessE-loyalty and Business to Business (B2B) E-Commerce Success: Applied Study on Sample of E-Retailers in Amman City, JordanAhed Al-Haraizah, Baha`a Al-NadyThis research paper investigates the antecedents and consequences of customer loyalty in an online business-to-business e-commerce context. Moreover, this research identifies two key factors of e-loyalty (attitudinal and behavioral loyalty) that potentially impact business to business e-commerce success within e-retailers in Amman city. Therefore, the aim of this research paper is to develop a comprehensive research model utilized for discovering … …American Journal of Economics and Business Administration, Vol. 7, Issue 3 · 2 Sep 2015 · 7,872 accessesView PDFCite