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Author

Richard Chinomona

University of the Witwatersrand, South Africa
1 article in our journals

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HypothesisOpen accessAnalysis of Market Orientation on Business Performance in the Multinational Service IndustriesMartin Owusu Ansah, Richard ChinomonaThe paper examined the extent of market orientation on business performance in the multinational service industries in Ghana. It applied the behavioral viewpoint of market orientation measurement using MKTOR scale as a base in eliciting information from eleven marketing managers through in - depth interview while one hundred and sixty-three marketing managers were also surveyed using structured questionnaires. Structural Equation … …Journal of Social Sciences, Vol. 13, Issue 1 · 9 Feb 2017 · 8,007 accessesView PDFCite