Author

Lim Jing Yi

Department of Graphic Communication Design, School of the Arts, Universiti Sains Malaysia, Penang, Malaysia

2 articles in our journals

Articles where this person is an author, newest first. People are matched by their name as printed (no ORCID iD is recorded for them), not by name alone; search the name as text to find namesakes too.

Research ArticleOpen accessAI-Driven Visual Communication Strategies for Enhancing Engagement in Smart Hospitality PlatformsYudhiet Fajar Dewantara, Yana Erlyana, Lim Jing YiThe rapid evolution of Smart Hospitality has reshaped how tourists interact with service providers. Visual communication plays a pivotal role in influencing engagement, yet most digital content remains generic, limiting brand resonance. This study investigates AI-driven visual communication strategies to enhance engagement by bridging computer science and design communication. A mixed-method approach was employed, starting with the analysis of 120 … …Journal of Computer Science, Vol. 22, Issue 9 · 7 Sep 2026 · 677 accessesView PDF Cite

Research ArticleOpen accessLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDF Cite