6 articles for “consumers’ perceived quality”

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Research ArticleOpen accessEvery word in the titleConsumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on AutomobileChoy Johnn Yee, Ng Cheng SanProblem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to further increase their share of wallet. Thus, they need to understand what factors might influence their customers’ decision in purchasing an automobile. Therefore, the objectives of this research is to study … …American Journal of Economics and Business Administration, Vol. 3, Issue 1 · 7 Jan 2011 · 19,925 accessesView PDF Cite

Research ArticleOpen accessIn the abstractLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDF Cite

Research ArticleOpen accessIn the abstractRELATIONSHIP AMONG E-SERVICE QUALITY, CULTURE, ATTITUDE, TRUST, RISK OF ONLINE SHOPPINGRushami Zien Yusoff, Mohammad Al-Nasser, Rabiul Islam, Abdullah Al-NasserPurchasing is considered a risky business specifically in the online purchasing environment. The research was designed to fill the gap in the existing body of knowledge regarding attitudes and differences in electronic service quality perception between two different geographical and cultural countries-Malaysia and Saudi Arabia-regarding online shopping. Specifically, this research extended previous effort done in an online shopping context by … …Journal of Social Sciences, Vol. 10, Issue 3 · 4 Dec 2014 · 7,895 accessesView PDF Cite

Research ArticleOpen accessIn the abstractE-Service Quality and its Effect on Consumers’ Perceptions TrustMohammad Al-Nasser, Rushami Zien Yusoff, Rabiul Islam, Abdullah ALNasserE-service quality measurement in online shopping has been receiving increasing attention currently and as a result, many studies have tried to highlight major dimensions of e-service quality linked with online environment. Excellent e-service quality is an important matter for online vendor. It is the factor that will enable them to attract more online customers. The aim of the study is … …American Journal of Economics and Business Administration, Vol. 5, Issue 2 · 31 Dec 2013 · 8,358 accessesView PDF Cite

Research ArticleOpen accessIn the abstractConsumer Satisfaction with Public Health Care in ChinaLinghui Jiang, Christopher Gan, Betty Kao et al.Problem statement: Consumer satisfaction is regarded as one of the ultimate goals that all health system should strive for (Hsiao, 2003), it reflects the effectiveness of the health system in consumers’ prospect. Yet public health care services in developing countries including Greater Mekong Sub-region (GMS) have failed to achieve adequate level of services. China, for example, satisfaction of public health … …Journal of Social Sciences, Vol. 5, Issue 3 · 30 Sep 2009 · 8,244 accessesView PDF Cite

Research ArticleOpen accessIn the abstractConsumer Choice Prediction: Artificial Neural Networks versus Logistic ModelsChristopher Gan, Visit Limsombunchai, Mike Clemes, Amy WengConventional econometric models, such as discriminant analysis and logistic regression have been used to predict consumer choice. However, in recent years, there has been a growing interest in applying artificial neural networks (ANN) to analyse consumer behaviour and to model the consumer decision-making process. The purpose of this paper is to empirically compare the predictive power of the probability neural … …Journal of Social Sciences, Vol. 1, Issue 4 · 31 Dec 2005 · 8,441 accessesView PDF Cite