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Author

Mike Clemes

1 article in our journals

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Research ArticleOpen accessConsumer Choice Prediction: Artificial Neural Networks versus Logistic ModelsChristopher Gan, Visit Limsombunchai, Mike Clemes, Amy WengConventional econometric models, such as discriminant analysis and logistic regression have been used to predict consumer choice. However, in recent years, there has been a growing interest in applying artificial neural networks (ANN) to analyse consumer behaviour and to model the consumer decision-making process. The purpose of this paper is to empirically compare the predictive power of the probability neural … …Journal of Social Sciences, Vol. 1, Issue 4 · 31 Dec 2005 · 8,441 accessesView PDFCite