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26 results for “consumer behavior”
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Research ArticleOpen accessIn the keywordsLeveraging Machine Learning Techniques to Analyze Consumer Mindset Metrics Embedded in Arabic Dialect Texts Across Social Media PlatformsSafa Khaled Al Sarairah, Mohd Heikal Husin, Noor Farizah IbrahimAs social media grows in popularity around the world, analyzing Arabic texts on these platforms can provide important insights into consumer attitudes and behavior. The complexity and diversity of Arabic and its dialects, however, make it a challenging task. This research raises these challenges by using and comparing the performance of Machine Learning (ML) models for classifying social media comments … …Journal of Computer Science, Vol. 22, Issue 5 · 5 Jun 2026 · 1,301 accessesView PDFCite
Research ArticleOpen accessIn the keywordsEffective Factors on Iranian Consumers Behavior in Internet Shopping: A Soft Computing ApproachMaryam Ghasemaghaei, Bahram Ranjbarian, S. Amirhassan MonadjemiProblem statement: Nowadays, the Internet is increasingly becoming the fastest growing shopping channel in these days. Moreover, it has been predicted that the city of Isfahan in Iran will experience a sharp increase in the Internet and the Web usage in the next decade. However, the factors affect the shopping of different products via the Internet have received a little … …Journal of Computer Science, Vol. 5, Issue 3 · 31 Mar 2009 · 7,326 accessesView PDFCite
Research ArticleOpen accessIn the keywordsResearch of an Online Service System for Beverages Chain StoresChih-Yao Lo, Cheng-I Hou, Hsin-Chia Hsu, Chiu-Ping YouProblem statement: In the highly competitive market, the availability of consumer support is the key to market-based beverage stores. Consumer demands for quality service so the industry must be more active to improve the quality of management to ensure that beverage market position. In order to allow market competition to be improved for the beverage store. Approach: The system builds … …American Journal of Applied Sciences, Vol. 8, Issue 7 · 24 Jun 2011 · 7,051 accessesView PDFCite
Research ArticleOpen accessIn the keywordsThe Street Vendors of Bangkok: Alternatives to Indoor Retailers at a Time of Economic CrisisJohn WalshProblem statement: During an economic crisis, consumers will use different techniques to make their money go as far as possible: More carefully comparing prices at point of sale locations, bringing out the coins they previously left unused in saving banks, switching to lower cost options and choosing to shop in less convenient locations in order to find discounts. One such … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 8,833 accessesView PDFCite
Research ArticleOpen accessIn the keywordsPersonal and Psychological Factors-Does it Impact the Choice of Advertising Medium?Izian Idris, Mohd Shukri Ab Yajid, Ali KhatibiProblem statement: Advertising is a multidimensional phenomenon that has been studied in several disciplines. It is one of the most fascinating phenomena in modern capitalist markets. It is pervasive, perplexing, multidimensional and unfathomably rich. The effectiveness of advertising depends on both the quality of the product being advertised and the quality of the ad itself and also the media context … …Journal of Social Sciences, Vol. 5, Issue 2 · 30 Jun 2009 · 8,429 accessesView PDFCite
Research ArticleOpen accessIn the keywordsEffects of Information Overload on Brazilian E-ConsumersRafael Lucian, Salomão Alencar de FariasProblem statement: E-commerce is a reality; Companies must consider this media as an important trade channel without distances between products and consumers. A key issue of e-commerce is how companies are disclosing information to its customers. This study aims to measure if there is relationship between the information overload in the virtual environment and the response of satisfaction and confusion … …American Journal of Economics and Business Administration, Vol. 1, Issue 1 · 31 Mar 2009 · 7,737 accessesView PDFCite
Research ArticleOpen accessIn the keywordsMarketing Research Merely Reflects The Needs And Wants of ConsumersTheodossiou George, Kourti ChrisaIn the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a … …American Journal of Applied Sciences, Vol. 4, Issue 8 · 31 Aug 2007 · 13,159 accessesView PDFCite
Research ArticleOpen accessIn the abstractLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDFCite
Research ArticleOpen accessIn the abstractModeling of Observer-Based Social Media Marketing for Saudi Arabia ConsumersMahmoud Alblowi, Omar Aloufi, Najmah Fallatah et al.Global change has been significantly amplified by the Internet's swift development of technology. The emergence of social media has marked a significant improvement in communication and information availability. Therefore, the social media marketing industry is a significant area used to advertise a wide range of products. In the Kingdom of Saudi Arabia (KSA), social media platforms have been widely used … …Journal of Computer Science, Vol. 19, Issue 7 · 11 Jun 2023 · 5,814 accessesView PDFCite