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17 results for “advertisement”
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Research ArticleOpen accessEvery word in the titleChildren Perception on TV Advertisement: The Impact of Age, Gender and Parental InfluenceAhasanul Haque, Ali KhatibiThis study examined two components of understanding TV advertising: the recognition of the difference between programmes and commercials and the comprehension of advertising intent. ANOVA analyses were performed to assess the effect on age, gender, parent-child interaction and parental control over children of TV programme watching. Research found that majority of children aged between five and eight have some understanding … …American Journal of Applied Sciences, Vol. 1, Issue 2 · 30 Jun 2004 · 7,357 accessesView PDFCite
Research ArticleOpen accessIn the keywordsConsensus Decision Making on Scale-Free Buyer NetworksSunantha Sodsee, Maytiyanin Komkhao, Phayung MeesadProblem statement: Due to a behavior of buyers effects to a growth of marketing, then a group of agreement of buyers and buyers’ behavior on eventually placing orders are investigating. Approach: In this study, a discrete-time consensus protocol for a scale-free buyer networks is proposed. Herein, an initial purchase intention of each buyer is defined to be active or non-active … …Journal of Computer Science, Vol. 7, Issue 10 · 8 Aug 2011 · 6,714 accessesView PDFCite
Research ArticleOpen accessIn the keywordsModeling of Observer-Based Social Media Marketing for Saudi Arabia ConsumersMahmoud Alblowi, Omar Aloufi, Najmah Fallatah et al.Global change has been significantly amplified by the Internet's swift development of technology. The emergence of social media has marked a significant improvement in communication and information availability. Therefore, the social media marketing industry is a significant area used to advertise a wide range of products. In the Kingdom of Saudi Arabia (KSA), social media platforms have been widely used … …Journal of Computer Science, Vol. 19, Issue 7 · 11 Jun 2023 · 5,814 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye TrackingSurya Bahadur Thapa, Prasun Gahlot, Komal Suryavanshi et al.The objective of this study is to understand the influence of articulation on sports sponsorship posters of a sporting event. An eye tracking experiment was conducted to examine the visual attention data on exposure to the sponsor’s brand while viewing an advertisement poster. The respondents were asked to fill out a questionnaire based on what they could recall while viewing … …Journal of Computer Science, Vol. 19, Issue 3 · 28 Feb 2023 · 5,908 accessesView PDFCite
Review ArticleOpen accessIn the abstractMultimodal Sentiment Analysis: A Comparison StudyIntisar O. Hussien, Yahia Hasan JazyahSentiments and emotions play a pivotal role in our daily lives. They assist decision making, learning, communication and situation awareness in human environments. Sentiment analysis is mainly focused on the automatic recognition of opinions’ polarity, as positive or negative. Nowadays, sentiment analysis is replacing the old web based survey and traditional survey methods that conducted by deferent companies for finding … …Journal of Computer Science, Vol. 14, Issue 6 · 11 Jun 2018 · 9,904 accessesView PDFCite
Research ArticleOpen accessIn the abstractENHANCING SECURITY FOR IPV6 NEIGHBOR DISCOVERY PROTOCOL USING CRYPTOGRAPHYRosilah Hassan, Amjed Sid Ahmed, Nur Effendy OsmanInternet Protocol version 4 (IPv4) would gradually be replaced by Internet Protocol version 6 (IPv6) as the next generation of Internet protocol. The Neighbor Discovery Protocol (NDP), one of the main protocols in the IPv6 suite, comprises Neighbor Discovery for IPv6. NDP is used by both hosts and routers. Its functions include Neighbor Discovery (ND), Router Discovery (RD), Address Auto … …American Journal of Applied Sciences, Vol. 11, Issue 9 · 3 Jul 2014 · 7,703 accessesView PDFCite
Research ArticleOpen accessIn the abstractSafety Criterion in Inter-Domain Routing Protocol with Pseudo RenewalsBhavneet Kaur, Karanjeet Singh Kahlon, Sandeep SharmaPast analytical analyses does not fully include safety of BGP and its convergence to stable routing in terms of various operational features of BGP such as route flap damping, MRAI timers. Present proposal shows that these features can cause router to send pseudo advertisement of less preferred path. In this study it is made evident that in simple network scenario … …Journal of Computer Science, Vol. 9, Issue 5 · 27 May 2013 · 6,691 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Trend of Smoking Behavior and its Relation to Health Knowledge among Medical and Literature CollegesWijdan Akram, Selwa Elias Yacoub, Ali Abed Ali Al Saedi, Yousif Abdul RaheemProblem statement: Smoking is a major public health problem all around the world, especially in developing countries when smoking behavior among college students is a major concern to the society. Object of this study to estimate the prevalence of smoking among university students of medical and literature colleges and to assess the students’ knowledge about the health effects of smoking … …American Journal of Infectious Diseases, Vol. 7, Issue 2 · 30 Sep 2011 · 8,169 accessesView PDFCite
Research ArticleOpen accessIn the abstractAmanah Saham National Berhad'S Promotional Strategies and its Relationship with Customer MotivationA. Yahaya, Noordin Yahaya, J. Ramli et al.Problem statement: Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan National Berhad had been carried out. Approach: The purpose of the study was to determine the types of ASNB’s promotional strategies, to identify the level of effectiveness promotional tools used … …Journal of Social Sciences, Vol. 5, Issue 4 · 31 Dec 2009 · 7,728 accessesView PDFCite
Research ArticleOpen accessIn the abstractPersonal and Psychological Factors-Does it Impact the Choice of Advertising Medium?Izian Idris, Mohd Shukri Ab Yajid, Ali KhatibiProblem statement: Advertising is a multidimensional phenomenon that has been studied in several disciplines. It is one of the most fascinating phenomena in modern capitalist markets. It is pervasive, perplexing, multidimensional and unfathomably rich. The effectiveness of advertising depends on both the quality of the product being advertised and the quality of the ad itself and also the media context … …Journal of Social Sciences, Vol. 5, Issue 2 · 30 Jun 2009 · 8,429 accessesView PDFCite