Author

A. Yahaya

2 articles in our journals

Articles where this person is an author, newest first. People are matched by their name as printed (no ORCID iD is recorded for them), not by name alone; search the name as text to find namesakes too.

Research ArticleOpen accessAmanah Saham National Berhad'S Promotional Strategies and its Relationship with Customer MotivationA. Yahaya, Noordin Yahaya, J. Ramli et al.Problem statement: Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan National Berhad had been carried out. Approach: The purpose of the study was to determine the types of ASNB’s promotional strategies, to identify the level of effectiveness promotional tools used … …Journal of Social Sciences, Vol. 5, Issue 4 · 31 Dec 2009 · 7,730 accessesView PDF Cite

Research ArticleOpen accessIntervention Model for Analyzing the Impact of Terrorism to Tourism IndustryZ. Ismail, Suhartono, A. Yahaya, R. EfendiProblem statement: It is common in time series data with extreme change in its mean caused by an intervention which comes from external and/or internal factors. This extreme change in mean is known as regime change or structural change. Problems of external factor intervention such as the effect of the Arab oil embargo to consumption level of electricity in United … …Journal of Mathematics and Statistics, Vol. 5, Issue 4 · 31 Dec 2009 · 7,949 accessesView PDF Cite