Sign inSubmit
Tips: “quotes” for a phrase · author:Lee · a DOI goes straight to its article

14 articles for “E-Loyalty”
Set a search alert
Research ArticleOpen accessEvery word in the titleLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleE-loyalty and Business to Business (B2B) E-Commerce Success: Applied Study on Sample of E-Retailers in Amman City, JordanAhed Al-Haraizah, Baha`a Al-NadyThis research paper investigates the antecedents and consequences of customer loyalty in an online business-to-business e-commerce context. Moreover, this research identifies two key factors of e-loyalty (attitudinal and behavioral loyalty) that potentially impact business to business e-commerce success within e-retailers in Amman city. Therefore, the aim of this research paper is to develop a comprehensive research model utilized for discovering … …American Journal of Economics and Business Administration, Vol. 7, Issue 3 · 2 Sep 2015 · 7,872 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleINFLUENCE OF CUSTOMER SATISFACTION ON LOYALTY: A STUDY ON MOBILE TELECOMMUNICATION INDUSTRYMd. Motaher Hossain, Nusrat Jahan SuchyThe mobile telecommunication companies uphold their service quality and change their marketing core strategies to retain their existing customers by enhancing and optimizing the customer loyalty. Therefore, it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. This present study aims to explore the influence of … …Journal of Social Sciences, Vol. 9, Issue 2 · 20 Aug 2013 · 9,346 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleService Loyalty Measurement Scale: A Reliability AssessmentJ. Clement Sudhahar, Duraipandian Israel, A. Prabhu Britto, M. SelvamThis research article demonstrates the application of Confirmatory Factor Analysis (CFA) in the scale development process of measuring the construct Service Loyalty (SERVLOYAL). The conceptualization of SERVLOYAL is presented, the dimensions forming the SERVLOYAL construct are figured out. The nitty-gritty of CFA is discussed. And the results of CFA analysis for SERVLOYAL scale developed are found to be reliable. This … …American Journal of Applied Sciences, Vol. 3, Issue 4 · 30 Apr 2006 · 7,860 accessesView PDFCite
Research ArticleOpen accessIn the keywordsExplore Significant Factors To affect Customer InvolvementYu-Jia HuAlthough literature review supported the concept that customer loyalty, brand equity and perceived risk are significant factors to affect customer involvement, very limited studies have extensively examined the relationship among those variables. This research applied quantitative study to comprehensively explore the relationship between customer loyalty, brand equity, perceived risk and customer involvement for consumers. The population for this research was … …Journal of Social Sciences, Vol. 8, Issue 4 · 8 Nov 2012 · 7,274 accessesView PDFCite
Research ArticleOpen accessIn the abstractInfluence of E-Service Quality Dimensions on Repurchase Intention for Digital Products: The Role of Satisfaction and Trust Among Young Consumers in Chattogram City, BangladeshMohammad Toufiqur Rahman, Ashfia Khan Ema, Muhammad Abdul AhadThis study aims to analyze the digital product marketplace in Chattogram, Bangladesh by investigating the influence of e-service quality dimensions, namely reliability, responsiveness, security, and convenience, on mobile-first young consumers' satisfaction, trust, and repurchase intention. Using repurchase intention as a primary indicator of digital loyalty, the study contributes to existing literature by considering theories such as the Expectancy-Confirmation Theory, Relationship … …Journal of Computer Science, Vol. 22, Issue 8 · 18 Aug 2026 · 1,642 accessesView PDFCite
Research ArticleOpen accessIn the abstractLeveraging Machine Learning Techniques to Analyze Consumer Mindset Metrics Embedded in Arabic Dialect Texts Across Social Media PlatformsSafa Khaled Al Sarairah, Mohd Heikal Husin, Noor Farizah IbrahimAs social media grows in popularity around the world, analyzing Arabic texts on these platforms can provide important insights into consumer attitudes and behavior. The complexity and diversity of Arabic and its dialects, however, make it a challenging task. This research raises these challenges by using and comparing the performance of Machine Learning (ML) models for classifying social media comments … …Journal of Computer Science, Vol. 22, Issue 5 · 5 Jun 2026 · 1,301 accessesView PDFCite
Literature ReviewOpen accessIn the abstractThe Role of Customer Relationship Management in the Airline IndustryDevasya AgarwalIn the status quo, airlines are unable to maximize profits, partly because of the lack of transformation in customer management over the decades. In this study, we inherently showcase a part of the reason that airlines are not heavily profitable and how it can be averted. This study employs a critical review method of literature and economic theory analysis to … …American Journal of Economics and Business Administration, Vol. 16, Issue 1 · 14 Oct 2024 · 10,727 accessesView PDFCite
Case ReportOpen accessIn the abstractViolence on Social Media: An Exploration into the Online Expressions of Adolescents from Marginalized Areas of Greater Buenos AiresJoaquín Walter Linne, María Florencia AngillettaThis paper explores the online expressions of violence perpetrated or experienced by adolescents from marginalized areas of Greater Buenos Aires, Argentina. Four specific events-threats, “bondis” [fights], cyberbullying and grief-were examined using a qualitative methodology consisting of 20 in-depth interviews and 3,000 virtual observations of Facebook profiles. Among the main findings, most expressions of violence were found to be part of … …Journal of Social Sciences, Vol. 16, Issue 1 · 30 May 2020 · 7,766 accessesView PDFCite
Research ArticleOpen accessIn the abstractGender-Based Customer Counting System Using Computer Vision for Retail StoresIntan Sari Areni, Tiwi Nur Safitri, Indrabayu, Anugrayani BustaminThe development of modern retail business is gradually getting faster, increasing the level of competition among retailers. The retailers are changing their business strategies to acquire new customers, maintain customer loyalty and improve customer service. One way to indicate the good market performance of a retail shop is to know the number and details of visitors based on gender. The … …Journal of Computer Science, Vol. 16, Issue 4 · 16 Apr 2020 · 8,394 accessesView PDFCite