Service Loyalty Measurement Scale: A Reliability Assessment
J. Clement Sudhahar, Duraipandian Israel, A. Prabhu Britto & M. Selvam
American Journal of Applied Sciences, Volume 3, Issue 4, pp. 1814–1818 · doi.org/10.3844/ajassp.2006.1814.1818
Abstract
This research article demonstrates the application of Confirmatory Factor Analysis (CFA) in the scale development process of measuring the construct Service Loyalty (SERVLOYAL). The conceptualization of SERVLOYAL is presented, the dimensions forming the SERVLOYAL construct are figured out. The nitty-gritty of CFA is discussed. And the results of CFA analysis for SERVLOYAL scale developed are found to be reliable. This empirical study provides a solid foundation for further research in CFA and SEM applications.
Licence and reuse
Free to read. This article carries the publisher’s copyright, as printed on it: © 2006 Science Publications. It is free to read; ask us before reusing it.
How to reuse this articleResponses (0)
About this article
Sudhahar, J. C., Israel, D., Britto, A. P. & Selvam, M. (2006). Service Loyalty Measurement Scale: A Reliability Assessment. American Journal of Applied Sciences, 3(4), 1814–1818. https://doi.org/10.3844/ajassp.2006.1814.1818
- Licence
- © Science Publications
- Issue
- Volume 3, Issue 4
- Policies
- Editorial independenceUse of generative AIData availabilityAppeals and complaints
- Version
- Version of record