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72 results for “Brand”
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Research ArticleOpen accessEvery word in the titleLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleA Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye TrackingSurya Bahadur Thapa, Prasun Gahlot, Komal Suryavanshi et al.The objective of this study is to understand the influence of articulation on sports sponsorship posters of a sporting event. An eye tracking experiment was conducted to examine the visual attention data on exposure to the sponsor’s brand while viewing an advertisement poster. The respondents were asked to fill out a questionnaire based on what they could recall while viewing … …Journal of Computer Science, Vol. 19, Issue 3 · 28 Feb 2023 · 5,908 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleEffect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking StudyPrasun Gahlot, Surya Bahadur Thapa, Komal Suryavanshi et al.Embedded marketing in online videos has become a popular form of advertising. This study aims to examine the impact of visual attention due to different sequences of product placement by content creators in their videos on brand name, product name, and brand awareness. An experimental study was conducted to investigate the effect on the viewer's attention while viewing a video … …Journal of Computer Science, Vol. 19, Issue 1 · 7 Jan 2023 · 6,195 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleInvestigating the Effect of Intangible Factors (Human, Communication, Organizational, Information) on Brand Equity Case Study: Hotels in IsfahanKaveh Ostad-Ali-Askari et al.The purpose of this study is to investigate the effect of evaluating the intangible factors (Human, Communication, Organizational and Information) on brand equity in hotels in Isfahan. A based research model was presented as the literature. The questionnaire of 24 items was conducted for this research and a sample of 130 executives and experts of hotels in Isfahan as a … …American Journal of Engineering and Applied Sciences, Vol. 14, Issue 3 · 1 Nov 2021 · 6,107 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleThe Importance of Product Innovation in Driving Brand Success: An Empirical Study on Automotive IndustryJalal HanayshaNowadays, business markets are characterized by high competition and therefore, reinforcing brand success is one of the challenging tasks for organizations. One of the key indicators of brand success appears in an organization’s ability to form strong brand equity. Previous literature reported that consumers form decisions based on their perceptions of added values and unique offerings of a brand. Among … …American Journal of Economics and Business Administration, Vol. 8, Issue 1 · 28 Mar 2016 · 8,827 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleMODELING THE EFFECTIVENESS OF THE CORPORATE IDENTITY MIX IN PERCEIVED QUALITY AND CUSTOMER-RELATED BRAND EQUITY WITH INTERPRETIVE STRUCTURAL EQUATIONS AND MICMAC ANALYSISMahsa Pishdar, Mohammad Reza Seyyed Hashemi Toloun, Fereshteh Farzianpour, Morteza RezaeiaslThis study aims to identify the relation between corporate identity mix, perceived quality on customers’ behalf and customer-centric brand equity. A review of the available literature within this scope resulted in making a primary model which represents that the corporate identity mix has an effect upon the perceived quality and brand equity by some variables such as corporate image and … …American Journal of Applied Sciences, Vol. 11, Issue 4 · 29 Jan 2014 · 7,160 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleComparison of Heavy Metals Contents for Some Cigarettes BrandsLucien Agbandji, Edorh A. Patrick, Georges B. Gbago et al.According certain studies, smoking could be associated with an increase of health risk link to heavy metals and these risks would be more important in developed countries. So, this study attempted to verify these informations throuth the comparison of the levels of lead (Pb), cadmium (Cd) nickel (Ni) and arsenic (As) in some cigarettes sold in Benin and France. Composite … …American Journal of Pharmacology and Toxicology, Vol. 7, Issue 4 · 21 Feb 2013 · 8,505 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleSuccess in Business-A Brand Equity PerspectiveSheng Chung LoProblem statement: The study has been mainly attempted to find out the impact of the brand equity in overall success of the firm. The research has primarily been created to present a study on the significance of brand equity and its relevance in affecting the financial performance of the organization. Approach: The study has been conducted on the basis of … …American Journal of Applied Sciences, Vol. 9, Issue 3 · 27 Jan 2012 · 7,265 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleMulti-activity and Brand Name Local Products on an Island of the North Aegean, GreeceFotis Chatzitheodoridis, Ioannis Mountousis, Konstantinos Papanikolaou, Dimitrios TsilochristosThe present work refers to a research that took place on Limnos, an island found in North Aegean, the more northern islander region of Greek Archipelagos. In the frame of the research, the factors that shape and influence the rural growth of the island were studied. Via these factors, the structure of rural occupation, as well as the multi-activity phenomenon … …Journal of Social Sciences, Vol. 2, Issue 1 · 31 Mar 2006 · 7,822 accessesView PDFCite
Research ArticleOpen accessEvery word in the titlePotential Radiological Impacts of Phosphate Fertilizers Brands used in Southeast, NigeriaKenneth K. Agwu, Mark C. Okeji, Paschal TchokossaThe radionuclides present in phosphate fertilizers used in Southeast Nigeria were identified and their activity concentration determined to assess the potential radiological impact on the environment due to fertilizer applications in agricultural farm lands. The radioactivity concentration of 226Ra, 232Th and 40K in the fertilizer samples range from 13.22±1.83 to 87.37±8.98 Bqkg-1 for 226Ra (mean: 31.71±5.4 Bqkg-1), 0.78±0.07 to 47.65±6.05 … …American Journal of Applied Sciences, Vol. 14, Issue 6 · 12 May 2017 · 7,480 accessesView PDFCite