Multi-activity and Brand Name Local Products on an Island of the North Aegean, Greece

The present work refers to a research that took place on Limnos, an island found in North Aegean, the more northern islander region of Greek Archipelagos. In the frame of the research, the factors that shape and influence the rural growth of the island were studied. Via these factors, the structure of rural occupation, as well as the multi-activity phenomenon is described. Moreover, the forms of rural occupation are combined with the farmer's confidence and opinion concerning the brand name rural products of the island. From the results of this research it becomes clear that the phenomenon of rural multi-activity is particularly intense and is related to other occupations in the tertiary sector. The brand name rural local products are mostly supported by the exclusively and mainly occupied in primary sector people, while the multi-activated young people that are secondarily or auxiliary occupied in agriculture dispute the value of local brand name products and their contribution in the growth of the island.