Author

Mahsa Pishdar

Department of Production and Operation Management, Allameh Tabatabaii University, Tehran, Iran

3 articles in our journals

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Research ArticleOpen accessMODELING THE EFFECTIVENESS OF THE CORPORATE IDENTITY MIX IN PERCEIVED QUALITY AND CUSTOMER-RELATED BRAND EQUITY WITH INTERPRETIVE STRUCTURAL EQUATIONS AND MICMAC ANALYSISMahsa Pishdar, Mohammad Reza Seyyed Hashemi Toloun, Fereshteh Farzianpour, Morteza RezaeiaslThis study aims to identify the relation between corporate identity mix, perceived quality on customers’ behalf and customer-centric brand equity. A review of the available literature within this scope resulted in making a primary model which represents that the corporate identity mix has an effect upon the perceived quality and brand equity by some variables such as corporate image and … …American Journal of Applied Sciences, Vol. 11, Issue 4 · 29 Jan 2014 · 7,160 accessesView PDF Cite

Research ArticleOpen accessDEVELOPMENT OF FACTORS EFFECTIVE IN THE SUCCESS OF GREEN SUPPLY CHAIN MANAGEMENTMahsa Pishdar, Mohammad Reza Seyyed Hashemi Toloun, Sima Zamani, Fereshteh FarzianpourIndustrialists and researchers now realize the importance of preserving the environment and principles related to. Sustainable protection can be achieved by protection of environment. Such factors encourage manufacturers to adhere principles of ecological production. In this way, study of factors effective in success of green supply chain management can be really helpful. Assistance to manufacturers having a successful green supply … …American Journal of Agricultural and Biological Sciences, Vol. 9, Issue 1 · 20 Dec 2013 · 7,523 accessesView PDF Cite

Research ArticleOpen accessCONSUMERS’ PERCEIVED RISK AND ITS EFFECT ON ADOPTION OF ONLINE BANKING SERVICESFereshteh Farzianpour, Mahsa Pishdar, Masoumeh Danesh Shakib, Mohammad Reza Seyyed Hashemi TolounAlthough online banking services have gained a lot of attention, many consumers are still not willing to use them. Since online banking services can be a competitive advantage for banks, it is useful to know the core factors affecting the use of online banking services. This study sheds light on different aspects of consumers’ perceived risk to analyses the influence … …American Journal of Applied Sciences, Vol. 11, Issue 1 · 23 Nov 2013 · 8,362 accessesView PDF Cite