45 articles for “Customer market”

Research ArticleOpen accessIn the abstractHome Stay Accommodation for Tourism Development in East Coast Economic RegionMd. Anowar Hossain Bhuiyan, Chamhuri Siwar, Shaharuddin Mohamad Ismail, Rabiul IslamProblem statement: Home stay program provided tourists multi ethnic life condition with cultural experiences and economic well beings for the local people. Malaysian home stay program differed from the other commercial home stay in the world. Home stay accommodation can create a scope to the local communities for active participation in tourism activities. Home stay accommodation might be a potential … …American Journal of Applied Sciences, Vol. 9, Issue 7 · 24 May 2012 · 8,116 accessesView PDF Cite

Research ArticleOpen accessIn the abstractBlind Decryption and Privacy ProtectionMohammed Al-Fayoumi, Sttar AboudBlind decryption is an efficient way of protecting customer’s privacy in online marketing over the Internet (i.e. Hiding information about which goods a user purchases from the vendor). In this study, the RSA based blind decryption is simply transposed from an identical protocol as the Chaum’s blind signature scheme and the blind decryption protocol for the Elgamal encryption scheme is … …American Journal of Applied Sciences, Vol. 2, Issue 4 · 30 Apr 2005 · 7,020 accessesView PDF Cite

Research ArticleOpen accessAll words, across the recordLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDF Cite

Review ArticleOpen accessAll words, across the recordBig Data Driven Supply Chain Management and Business AdministrationLidong Wang, Cheryl Ann AlexanderBig Data helps improve visibility throughout the supply chain, provides an integrated view of operational performance and customer interaction and gives businesses real-time insights that help make critical decisions. Big Data also has a potential to yield new management principles. This paper introduces the Big Data concept, its characteristics and some major issues of Big Data in supply chain management … …American Journal of Economics and Business Administration, Vol. 7, Issue 2 · 20 Jun 2015 · 8,662 accessesView PDF Cite

Research ArticleOpen accessAll words, across the recordE-shopping: Current Practices and Future Opportunities Towards Malaysian Customer PerspectiveAhasanul Haque, Ali KhatibiThe rapid diffusion on the internet widely documented high growth potential of Internet shopping in Malaysia, apparently there is still lack of understanding concerning the characteristics of Internet shopping in Malaysia and its potential impact on consumer marketing. Therefore, this study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of Internet shopping in Malaysia. The results … …Journal of Social Sciences, Vol. 1, Issue 1 · 31 Mar 2005 · 7,431 accessesView PDF Cite