16 articles for “Customer Behavior”

Research ArticleOpen accessIn the abstractNew Comer Orientation Training in Manufacturing Industry: A Comparison Analysis Between Indonesian Company and Japanese CompanyWen-Chih Liao, Sulistio Handayani, Szu-Min ChienProblem statement: Organization must constantly expands their knowledge, skills and behavior to meet customer need and compete in today’s demanding and rapidly changing business environment. As there are many foreign company in Indonesia, this research is attempt to understand how the Japanese ownership companies in Indonesia makes its new comer orientation training program differ with original Indonesian company. Approach: The … …American Journal of Economics and Business Administration, Vol. 3, Issue 4 · 20 Feb 2012 · 7,138 accessesView PDF Cite

Research ArticleOpen accessIn the abstractConsumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on AutomobileChoy Johnn Yee, Ng Cheng SanProblem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to further increase their share of wallet. Thus, they need to understand what factors might influence their customers’ decision in purchasing an automobile. Therefore, the objectives of this research is to study … …American Journal of Economics and Business Administration, Vol. 3, Issue 1 · 7 Jan 2011 · 19,930 accessesView PDF Cite

HypothesisOpen accessIn the abstractAnalysis of Market Orientation on Business Performance in the Multinational Service IndustriesMartin Owusu Ansah, Richard ChinomonaThe paper examined the extent of market orientation on business performance in the multinational service industries in Ghana. It applied the behavioral viewpoint of market orientation measurement using MKTOR scale as a base in eliciting information from eleven marketing managers through in - depth interview while one hundred and sixty-three marketing managers were also surveyed using structured questionnaires. Structural Equation … …Journal of Social Sciences, Vol. 13, Issue 1 · 9 Feb 2017 · 8,007 accessesView PDF Cite

Research ArticleOpen accessIn the abstractE-loyalty and Business to Business (B2B) E-Commerce Success: Applied Study on Sample of E-Retailers in Amman City, JordanAhed Al-Haraizah, Baha`a Al-NadyThis research paper investigates the antecedents and consequences of customer loyalty in an online business-to-business e-commerce context. Moreover, this research identifies two key factors of e-loyalty (attitudinal and behavioral loyalty) that potentially impact business to business e-commerce success within e-retailers in Amman city. Therefore, the aim of this research paper is to develop a comprehensive research model utilized for discovering … …American Journal of Economics and Business Administration, Vol. 7, Issue 3 · 2 Sep 2015 · 7,877 accessesView PDF Cite

Research ArticleOpen accessAll words, across the recordLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 4,006 accessesView PDF Cite

Research ArticleOpen accessAll words, across the recordPersonal and Psychological Factors-Does it Impact the Choice of Advertising Medium?Izian Idris, Mohd Shukri Ab Yajid, Ali KhatibiProblem statement: Advertising is a multidimensional phenomenon that has been studied in several disciplines. It is one of the most fascinating phenomena in modern capitalist markets. It is pervasive, perplexing, multidimensional and unfathomably rich. The effectiveness of advertising depends on both the quality of the product being advertised and the quality of the ad itself and also the media context … …Journal of Social Sciences, Vol. 5, Issue 2 · 30 Jun 2009 · 8,433 accessesView PDF Cite