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17 results for “marketing strategies”
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Research ArticleOpen accessPhrase in the titleMarketing Strategies in Port Industry: An Exploratory Study and a Research AgendaAngelos M. Pantouvakis, C.I. Chlomoudis, Athanasios G. DimasProblem statement: Market globalization increases demand and the competition between firms. Ports as basic figurative nodes cannot remain separate from this change. Technological improvements, the increased demand of marine transports, the demand for new, bigger and more specialized vessels, has increased the competition among ports. Approach: In this competitive environment business mistakes may be proved fatal and marketing strategies arise … …American Journal of Economics and Business Administration, Vol. 2, Issue 1 · 31 Mar 2010 · 8,730 accessesView PDFCite
Research ArticleOpen accessPhrase in the titleImplementation Techniques of Search Engine Optimization in Marketing Strategies Through the InternetRony Baskoro Lukito, Cahya Lukito, Deddy ArifinThe number of internet users around the world continue to grow and will continue to grow along with advances in communications technology. Communication technology which is now headed to the fourth generation (better known as 4G), allowing access into the rapidly growing information technology. Marketing media products and services not just print and electronic media. Nowadays marketing is also using … …Journal of Computer Science, Vol. 11, Issue 1 · 22 Sep 2014 · 7,896 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleMarketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right StrategiesVikram Kumar, Ramakrishnan RamanMany Indian Business Schools and higher educational institutions have realized the importance of social media and the interactions in the social media platforms for branding their institution. Higher education institutions, specifically Indian Business Schools (B Schools) have been using the social media as a platform to connect to the prospective students, employers and alumni. With growing competition it has become … …Journal of Computer Science, Vol. 15, Issue 9 · 6 Sep 2019 · 8,553 accessesView PDFCite
Research ArticleOpen accessIn the keywordsSuccess in Business-A Brand Equity PerspectiveSheng Chung LoProblem statement: The study has been mainly attempted to find out the impact of the brand equity in overall success of the firm. The research has primarily been created to present a study on the significance of brand equity and its relevance in affecting the financial performance of the organization. Approach: The study has been conducted on the basis of … …American Journal of Applied Sciences, Vol. 9, Issue 3 · 27 Jan 2012 · 7,265 accessesView PDFCite
Research ArticleOpen accessIn the abstractArtificial Intelligence and Mathematical Modelling-Based Techniques to Improve Social Media MarketingKiran Chaudhary, Mohammad Naquibur Rahman, Nabeela Hasan et al.The Businessperson is using social media to do marketing of their product. Almost all people use social media. Most people relate to social media. Social media marketing is beneficial in making the product more popular and easy ways to introduce the product to everyone in economical ways. In this study, we introduce the concept of machine learning and mathematical models … …Journal of Computer Science, Vol. 21, Issue 1 · 5 Dec 2024 · 5,478 accessesView PDFCite
Research ArticleOpen accessIn the abstractSentence Classification Using Attention Model for E-Commerce Product ReviewNagendra N, Chandra JThe importance of aspect extraction in text classification, particularly in the e-commerce sector. E-commerce platforms generate vast amounts of textual data, such as comments, product descriptions, and customer reviews, which contain valuable information about various aspects of products or services. Aspect extraction involves identifying and classifying individual traits or aspects mentioned in textual reviews to understand customer opinions, improve products, … …Journal of Computer Science, Vol. 20, Issue 5 · 28 Feb 2024 · 5,855 accessesView PDFCite
Research ArticleOpen accessIn the abstractTowards a Frame of Reference for Smart City Strategy Development and GovernanceZineb Korachi, Bouchaib BounabatDespite the importance of the smart city concept, few works address how to define and implement smart cities in a clear manner. Furthermore, the smart city literature provides heterogeneous studies and solutions; this heterogeneity creates misunderstanding regarding the smart city definition and strategy. Moreover, stakeholders have multiple and conflicting interests and concerns, which also increase the ambiguity regarding the smart … …Journal of Computer Science, Vol. 16, Issue 10 · 28 Oct 2020 · 7,209 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Study about Impact of Customer Characteristics on Online Purchase Behavior in Indian ContextUpasana Kanchan, Naveen KumarThe recent growth of e-commerce and the consumer’s increasing interest in purchasing over the net have significantly changed the landscape of Indian retail market. Today customers are inclined to accept the changes and keep their eyes on the benefits they can obtain from online retailers. The recent example of changing consumer purchase pattern is the flipkart’s ‘Big Billion day’ Sale. … …American Journal of Economics and Business Administration, Vol. 7, Issue 3 · 7 Oct 2015 · 8,393 accessesView PDFCite
Research ArticleOpen accessIn the abstractProfitability Analysis of Small-Scale Beekeeping Firms by Using Life Cycle Costing (LCC) MethodologyAlfio Strano, Teodora Stillitano, Anna Irene De Luca et al.Increasingly, beekeeping sector attracts attention due to its potentialities linked to several aspects: Environmental benefits, commercial value and of promotion of rural development. Indeed, among the small-scale agro-food chains, beekeeping plays a significant role, especially in rural context, where the diversification of farms activities can be provide a relevant integration of income. However, frequently, apicultural activities are characterized by several … …American Journal of Agricultural and Biological Sciences, Vol. 10, Issue 3 · 27 Jul 2015 · 8,366 accessesView PDFCite
Research ArticleOpen accessIn the abstractIMPACT OF THE ANTECEDENT FACTORS ON THE PERFORMANCE OF MALAYSIAN EXPORT COMPANIESSaad Dubayyan Alshammari, Rabiul IslamThe study aimed at investigating the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. In order to provide deep and rich investigation, the impact of the antecedent factors on the marketing mix adaptation was examined. A questionnaire was used as the instrument of the study and the … …American Journal of Economics and Business Administration, Vol. 6, Issue 2 · 30 Aug 2014 · 7,383 accessesView PDFCite