Author

Ramakrishnan Raman

Department of Management, Symbiosis Centre for Behavioural Studies, Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India

5 articles in our journals

Articles where this person is an author, newest first. People are matched by their name as printed (no ORCID iD is recorded for them), not by name alone; search the name as text to find namesakes too.

Research ArticleOpen accessA Non-Intrusive Experiment to Examine the Visual Attention Data on Exposure to a Brand Using Eye TrackingSurya Bahadur Thapa, Prasun Gahlot, Komal Suryavanshi et al.The objective of this study is to understand the influence of articulation on sports sponsorship posters of a sporting event. An eye tracking experiment was conducted to examine the visual attention data on exposure to the sponsor’s brand while viewing an advertisement poster. The respondents were asked to fill out a questionnaire based on what they could recall while viewing … …Journal of Computer Science, Vol. 19, Issue 3 · 28 Feb 2023 · 5,908 accessesView PDF Cite

Research ArticleOpen accessEffect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking StudyPrasun Gahlot, Surya Bahadur Thapa, Komal Suryavanshi et al.Embedded marketing in online videos has become a popular form of advertising. This study aims to examine the impact of visual attention due to different sequences of product placement by content creators in their videos on brand name, product name, and brand awareness. An experimental study was conducted to investigate the effect on the viewer's attention while viewing a video … …Journal of Computer Science, Vol. 19, Issue 1 · 7 Jan 2023 · 6,195 accessesView PDF Cite

Research ArticleOpen accessMarketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right StrategiesVikram Kumar, Ramakrishnan RamanMany Indian Business Schools and higher educational institutions have realized the importance of social media and the interactions in the social media platforms for branding their institution. Higher education institutions, specifically Indian Business Schools (B Schools) have been using the social media as a platform to connect to the prospective students, employers and alumni. With growing competition it has become … …Journal of Computer Science, Vol. 15, Issue 9 · 6 Sep 2019 · 8,553 accessesView PDF Cite

Research ArticleOpen accessINFORMATION AND COMMUNICATION TECHNOLOGY BASED MODEL FOR DEMATERIALIZATION OF ACADEMIC CERTIFICATES FOR INDIAN EDUCATIONAL SYSTEMRamakrishnan Raman, Dhanya Pramod, Vijayakumar BharathiInformation Communication Technology (ICT) can integrate all facets of academic business. Though some schools and Universities in India have attempted to digitize some or many parts of their business processes, awarding the final academic credentials/certificates is still paper based. The printed paper certificates is a huge cause of concern for security and reliability, as it gives opportunity to fraudsters to … …American Journal of Applied Sciences, Vol. 11, Issue 1 · 3 Dec 2013 · 7,685 accessesView PDF Cite

Research ArticleOpen accessA Fuzzy Petri-Net Based Conceptual Model for Risk Prediction in Enterprise Resource Planning Acquisition Decisions for Small and Medium EnterprisesVijayakumar Bharathi, Dhanya Pramod, Ramakrishnan RamanThis study identifies and evaluates certain critical pitfalls in the acquisition phase of ERP adoption in Small and Medium Enterprises (SMEs) and develops a model for evaluating the risk of failure. On the acquisition stage a set of risks has been identified based on past research work and each of these risks have been explained through a set of well-defined … …Journal of Computer Science, Vol. 9, Issue 1 · 18 Mar 2013 · 7,073 accessesView PDF Cite