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8 articles for “market orientation”
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Research ArticleOpen accessPhrase in the titleBack to Basics in the Importance of Market Orientation and Corporate Strategy to Bank Performances in IndonesiaYunisyaaf Yunizal ArifThis study was to see market orientation and corporate strategy to Bank performance, specifically product sales development, financial performance growth and market share growth in Indonesia. Unit analysis surveyed was a twelve (12) public listed commercial bank with the flexibility in the product offered and geographic coverage belongs to the group of BUKU III and BUKU IV under the Bank … …American Journal of Economics and Business Administration, Vol. 11, Issue 1 · 24 Dec 2019 · 7,133 accessesView PDFCite
Research ArticleOpen accessPhrase in the titleA Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism SectorChien Mu Yeh, Han Ning Hu, Shu Hsien TsaiProblem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market … …American Journal of Applied Sciences, Vol. 8, Issue 4 · 18 Apr 2011 · 6,865 accessesView PDFCite
HypothesisOpen accessPhrase in the titleAnalysis of Market Orientation on Business Performance in the Multinational Service IndustriesMartin Owusu Ansah, Richard ChinomonaThe paper examined the extent of market orientation on business performance in the multinational service industries in Ghana. It applied the behavioral viewpoint of market orientation measurement using MKTOR scale as a base in eliciting information from eleven marketing managers through in - depth interview while one hundred and sixty-three marketing managers were also surveyed using structured questionnaires. Structural Equation … …Journal of Social Sciences, Vol. 13, Issue 1 · 9 Feb 2017 · 8,005 accessesView PDFCite
Research ArticleOpen accessPhrase in the titleThe Effect of Market Orientation on Business Performance of the Companies Designing and Manufacturing Clean RoomsAmirhossein Amirkhani, Rasool Sanavi FardProblem statement: Theatrically claimed that there is relationship between market orientation and improvement of business performance of the companies, but the regular empirical research is carried out to understand deeply and prove these claims especially in Iranian environment. Considering the importance of market orientation, as well as lack of information on its effects, this study considered its effect on the … …American Journal of Applied Sciences, Vol. 6, Issue 7 · 31 Jul 2009 · 7,578 accessesView PDFCite
Research ArticleOpen accessIn the abstractOrganizational Factors and Innovativeness of Housing DevelopersAhmed Mohammed Kamaruddeen, Nor’ Aini Yusof, Ilias Said, Abd Hamid Kadir PakirIn examining the influence of a firm’s structure and culture on innovativeness among housing developers in Malaysia, we draw a theoretical perspective to develop hypotheses, that propose the structure and culture of the firm as organizational factors which influence innovativeness. We, therefore, examine the direct relationship between independent variables (firm structure and culture) and the dependent variable (firm innovativeness). While … …American Journal of Applied Sciences, Vol. 9, Issue 12 · 12 Dec 2012 · 7,693 accessesView PDFCite
Research ArticleOpen accessIn the abstractNew Comer Orientation Training in Manufacturing Industry: A Comparison Analysis Between Indonesian Company and Japanese CompanyWen-Chih Liao, Sulistio Handayani, Szu-Min ChienProblem statement: Organization must constantly expands their knowledge, skills and behavior to meet customer need and compete in today’s demanding and rapidly changing business environment. As there are many foreign company in Indonesia, this research is attempt to understand how the Japanese ownership companies in Indonesia makes its new comer orientation training program differ with original Indonesian company. Approach: The … …American Journal of Economics and Business Administration, Vol. 3, Issue 4 · 20 Feb 2012 · 7,132 accessesView PDFCite
Research ArticleOpen accessIn the abstractNew Research Approach to Rebuild Sport FacilitiesGaetano Raiola, Tiziana D’IsantoProblem statement: The game court of team sport, part of Sport Centre of Arturo Collana, was closed after structural accident in 2006 and the local administration is now designing the rebuilding of it. For this reason, it has already allocated economical resource to study a partial reconstruction of it to reutilize actual structure. The problem is how can satisfy the … …Journal of Social Sciences, Vol. 7, Issue 3 · 16 Jul 2011 · 7,306 accessesView PDFCite
Research ArticleOpen accessIn the abstractMarketing Research Merely Reflects The Needs And Wants of ConsumersTheodossiou George, Kourti ChrisaIn the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a … …American Journal of Applied Sciences, Vol. 4, Issue 8 · 31 Aug 2007 · 13,159 accessesView PDFCite