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Author

Chien Mu Yeh

Department of Tourism and Hospitality Management, Tamkang University, 180, Lin-Wei Road, Chiao-His Shiang, I-lan County, 26247, Taiwan
1 article in our journals

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Research ArticleOpen accessA Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism SectorChien Mu Yeh, Han Ning Hu, Shu Hsien TsaiProblem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market … …American Journal of Applied Sciences, Vol. 8, Issue 4 · 18 Apr 2011 · 6,865 accessesView PDFCite