6 articles for “branding”

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Research ArticleOpen accessEvery word in the titleLeveraging Computational Models to Analyze the Impact of Co-Branding on Brand Equity and Consumer Loyalty Across GenerationsYana Erlyana, Lim Jing YiThis study examines the effect of co-branding on brand equity and consumer loyalty in the Indonesian cosmetics sector, specifically analyzing the partnership between Mizzu, a cosmetics brand, and Khong Guan, a food brand, on the dimensions of brand experience sensory, emotional, behavioral, and intellectual and its subsequent implications for brand equity components, such as brand awareness, perceived quality, and brand … …Journal of Computer Science, Vol. 21, Issue 7 · 11 Jul 2025 · 3,999 accessesView PDF Cite

Research ArticleOpen accessIn the keywordsThe Street Vendors of Bangkok: Alternatives to Indoor Retailers at a Time of Economic CrisisJohn WalshProblem statement: During an economic crisis, consumers will use different techniques to make their money go as far as possible: More carefully comparing prices at point of sale locations, bringing out the coins they previously left unused in saving banks, switching to lower cost options and choosing to shop in less convenient locations in order to find discounts. One such … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 8,833 accessesView PDF Cite

Research ArticleOpen accessIn the abstractMarketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right StrategiesVikram Kumar, Ramakrishnan RamanMany Indian Business Schools and higher educational institutions have realized the importance of social media and the interactions in the social media platforms for branding their institution. Higher education institutions, specifically Indian Business Schools (B Schools) have been using the social media as a platform to connect to the prospective students, employers and alumni. With growing competition it has become … …Journal of Computer Science, Vol. 15, Issue 9 · 6 Sep 2019 · 8,553 accessesView PDF Cite

Research ArticleOpen accessIn the abstractGravitational Force of Community Events: A New Method of Evaluating Value of Local EventsNathanael L. Adams, Lynn L. AdamsProblem statement: This proposed “Gravitational Force” model was created to give communities a way to measure how effectively local events attract participants and visitors from a distance. Additionally, this study shows how to quantify the economic effect of an event on the local tax base and the entire community. This model can be used for all kinds of events and … …American Journal of Economics and Business Administration, Vol. 4, Issue 1 · 30 Jan 2012 · 7,882 accessesView PDF Cite

Research ArticleOpen accessIn the abstractSuccess in Business-A Brand Equity PerspectiveSheng Chung LoProblem statement: The study has been mainly attempted to find out the impact of the brand equity in overall success of the firm. The research has primarily been created to present a study on the significance of brand equity and its relevance in affecting the financial performance of the organization. Approach: The study has been conducted on the basis of … …American Journal of Applied Sciences, Vol. 9, Issue 3 · 27 Jan 2012 · 7,265 accessesView PDF Cite

Research ArticleOpen accessIn the abstractThe Role of Government for Ecotourism Development: Focusing on East Coast Economic RegionMd. A.H. Bhuiyan, Chamhuri Siwar, Shaharuddin M. Ismail, Rabiul IslamProblem statement: This study explored the plans and strategies of government for ecotourism development in Malaysia as well as ECER. Government participation is necessary in developing economies where tourism planning and promotion tend to be controlled directly by governments. The ecotourism activity should have a strong focus on learning through interpretation of local ecosystems and cultural heritage. Malaysia has formulated … …Journal of Social Sciences, Vol. 7, Issue 4 · 14 Sep 2011 · 14,457 accessesView PDF Cite