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21 articles for “Social Marketing”
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Research ArticleOpen accessEvery word in the titleArtificial Intelligence and Mathematical Modelling-Based Techniques to Improve Social Media MarketingKiran Chaudhary, Mohammad Naquibur Rahman, Nabeela Hasan et al.The Businessperson is using social media to do marketing of their product. Almost all people use social media. Most people relate to social media. Social media marketing is beneficial in making the product more popular and easy ways to introduce the product to everyone in economical ways. In this study, we introduce the concept of machine learning and mathematical models … …Journal of Computer Science, Vol. 21, Issue 1 · 5 Dec 2024 · 5,478 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleModeling of Observer-Based Social Media Marketing for Saudi Arabia ConsumersMahmoud Alblowi, Omar Aloufi, Najmah Fallatah et al.Global change has been significantly amplified by the Internet's swift development of technology. The emergence of social media has marked a significant improvement in communication and information availability. Therefore, the social media marketing industry is a significant area used to advertise a wide range of products. In the Kingdom of Saudi Arabia (KSA), social media platforms have been widely used … …Journal of Computer Science, Vol. 19, Issue 7 · 11 Jun 2023 · 5,814 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleMarketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right StrategiesVikram Kumar, Ramakrishnan RamanMany Indian Business Schools and higher educational institutions have realized the importance of social media and the interactions in the social media platforms for branding their institution. Higher education institutions, specifically Indian Business Schools (B Schools) have been using the social media as a platform to connect to the prospective students, employers and alumni. With growing competition it has become … …Journal of Computer Science, Vol. 15, Issue 9 · 6 Sep 2019 · 8,553 accessesView PDFCite
Research ArticleOpen accessIn the keywordsExploring Factors Affecting on Willingness to Observe Air Pollution Reduction Policies in Tehran, IranPejman Jafari, Afrooz BotshekanOne of the most important issues of these days is an environmental pollution. Environmental problems such as air pollution and climate changes in urban areas are the results of human behavior. Only change in human behavior can reduce these environmental problems. Thus, studying attitude and behavior of people is a precondition to change this situation. This study aimed to examine … …American Journal of Environmental Sciences, Vol. 17, Issue 1 · 1 Jun 2021 · 7,799 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Sentiment-Aware Hybrid Ensemble Clustering Framework for Social Network Content Analysis and Community DiscoveryDhimesh Pravinbhai Parmar, Paresh TannaSocial media stages produce huge volumes of short, familiar, and sentiment-rich content that offerings significant encounter for community discovery and thematic analysis. Traditional clustering approach struggle with sparsity, noise, and limited surroundings information present in such texts. To address these limitations, this study introduces a sentiment-aware hybrid ensemble clustering framework designed openly for social network content analysis. The planned method … …Journal of Computer Science, Vol. 22, Issue 5 · 26 May 2026 · 1,271 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Role of Augmented Reality (AR) and Virtual Reality (VR) in Urban Heritage Tourism: A Study on Adoption and Communication ChallengesWinne Wardiani, Agus Rusmana, Ninis Agustini Damayani, Ute Lies Siti KhadijaHeritage tourism has become the fastest-growing segment of tourism that offers authentic value-add to homogenized experiences worldwide. This topic has drawn increasing attention from scholars and academics over the past five years. This paper aims to map research trends in urban heritage tourism, exploring the paradox between Augmented Reality (AR) and Virtual Reality (VR) in marketing communication. The study uses … …Journal of Computer Science, Vol. 21, Issue 8 · 10 Oct 2025 · 3,903 accessesView PDFCite
Research ArticleOpen accessIn the abstractAspect Based Sentiment Analysis Using Self-Attention Based LSTM Model with Word EmbeddingVimalkumar B. Vaghela, ZishanHaider Y. Noorani, Kalpesh Patel et al.Sentiment analysis is in advance more attention for research due to incremental convention in affairs of state, online marketing and social networking. Users afford their opinions for exacting object as reviews. Analysts categorize these reviews into prejudiced information. Consequently sentiment pulling out is the development of take out human awareness from amorphous text reviews. Extracted sentiment will assist to recognize … …Journal of Computer Science, Vol. 20, Issue 10 · 29 Jul 2024 · 6,512 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Impact of Artificial Intelligence on Social Media ContentElsir Ali Saad Mohamed, Murtada Elbashir Osman, Badur Algasim MohamedArtificial Intelligence (AI) has become a powerful tool for creating and managing social media content. Social media platforms have integrated AI technology into their algorithms to optimize the user experience. However, the impact of AI on social media is a topic of debate. This research aims to explore the effects of AI and its implications for content creators and consumers. … …Journal of Social Sciences, Vol. 20, Issue 1 · 22 Apr 2024 · 39,784 accessesView PDFCite
Research ArticleOpen accessIn the abstractMillennial Visitors' Intentional Behavior with Environmental Concern for Developing the Turtle Edu-Tourism Marketing Strategy in Bajulmati Sea Turtle Conservation (BSTC), IndonesiaNuddin Harahab, Zainal Abidin et al.Tourism is important to the economy, yet it may affect the environment if conservation efforts are not implemented. Ecotourism is a tourism trend also being implemented in the Bajulmati Sea Turtle Conservation (BSTC) Edu-tourism in East Java. Turtle conservation and ecotourism are top priorities for BSTC. Millennials' enthusiasm for visiting BSTC varies with their level of environmental concern. To evaluate … …American Journal of Animal and Veterinary Sciences, Vol. 18, Issue 4 · 25 Oct 2023 · 5,509 accessesView PDFCite
Research ArticleOpen accessIn the abstractChallenges and Opportunities of Growing Performance of Online Animal Selling in Bangladesh During COVID-19 SituationMd. Shahnur Azad Chowdhury, Md. Shahidul Islam, A. M. Shahabuddin et al.Online animal transaction has become a popular growing technique in the COVID-19 pandemic situation in Bangladesh. The purpose of the study is to evaluate the function of physical, socio-religious, and marketing challenges that accelerated online animal selling in the pandemic situation. Using stratified random sampling in randomized block design, a response to a survey questionnaire has been collected from 200 … …Journal of Computer Science, Vol. 18, Issue 6 · 1 Jul 2022 · 6,526 accessesView PDFCite