Challenges and Opportunities of Growing Performance of Online Animal Selling in Bangladesh During COVID-19 Situation

Online animal transaction has become a popular growing technique in the COVID-19 pandemic situation in Bangladesh. The purpose of the study is to evaluate the function of physical, socio-religious, and marketing challenges that accelerated online animal selling in the pandemic situation. Using stratified random sampling in randomized block design, a response to a survey questionnaire has been collected from 200 respondents in Chattogram, Bangladesh via E-mail to know their opinion. The Structure Equation Model (SEM) shows that the Personal challenge factor, Market challenge factor, and Price challenge factor have a significant effect on the performance of online satisfaction animal transactions in the COVID-19 situation. But Social–Religious challenge factor has no significant effect on the performance of online satisfaction animal transactions. It is further observed that the online selling experience group shows high satisfaction than the online buying experience group. There is no significant difference in the performance of online satisfaction for all types of online animal transactions. It is also observed that the online bKash/Rocket/Nagad payment methods have significantly higher satisfaction of performance than cash on delivery and online banking payment method for the animal transaction. The Performance of the online satisfaction factor has a positive significant effect on creating online opportunities in the COVID-19 situation. The result will be used to develop the planning and utilization strategy for smooth and high-quality online animal transactions for ensuring sound health in the future.