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12 results for “Relationship marketing”
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Research ArticleOpen accessPhrase in the titleA Study of Relationship Marketing on Customer SatisfactionSheng Chung LoProblem statement: Developing a sound knowledge on the customers’ necessities and preferences and producing accordingly the companies can lower the chances of losing customers as well as remove negative attitude towards foreign attitudes towards foreign brands. Approach: The research works of different authors have been analysed for performing present a research work on this topic. The study compiles many research … …Journal of Social Sciences, Vol. 8, Issue 1 · 30 Jan 2012 · 10,340 accessesView PDFCite
Research ArticleOpen accessIn the abstractInfluence of E-Service Quality Dimensions on Repurchase Intention for Digital Products: The Role of Satisfaction and Trust Among Young Consumers in Chattogram City, BangladeshMohammad Toufiqur Rahman, Ashfia Khan Ema, Muhammad Abdul AhadThis study aims to analyze the digital product marketplace in Chattogram, Bangladesh by investigating the influence of e-service quality dimensions, namely reliability, responsiveness, security, and convenience, on mobile-first young consumers' satisfaction, trust, and repurchase intention. Using repurchase intention as a primary indicator of digital loyalty, the study contributes to existing literature by considering theories such as the Expectancy-Confirmation Theory, Relationship … …Journal of Computer Science, Vol. 22, Issue 8 · 18 Aug 2026 · 1,642 accessesView PDFCite
Research ArticleOpen accessIn the abstractMillennial Visitors' Intentional Behavior with Environmental Concern for Developing the Turtle Edu-Tourism Marketing Strategy in Bajulmati Sea Turtle Conservation (BSTC), IndonesiaNuddin Harahab, Zainal Abidin et al.Tourism is important to the economy, yet it may affect the environment if conservation efforts are not implemented. Ecotourism is a tourism trend also being implemented in the Bajulmati Sea Turtle Conservation (BSTC) Edu-tourism in East Java. Turtle conservation and ecotourism are top priorities for BSTC. Millennials' enthusiasm for visiting BSTC varies with their level of environmental concern. To evaluate … …American Journal of Animal and Veterinary Sciences, Vol. 18, Issue 4 · 25 Oct 2023 · 5,509 accessesView PDFCite
Research ArticleOpen accessIn the abstractOrganic Fertilizers: An Agroecological and Commercial Bet On Smallholders in the Sumapaz RegionElizabeth Ann Escobar Cazal, Taha Ahmadi, Diego Fabián Bejarano Morales et al.The feasibility of an agroecological project is supported, among other factors, by the cost-benefit relationship, which tends to shift profitability paradigms on organic fertilizers within the context of long-term finances. For this purpose, the objective of this paper is to carry out a financial study to market organic fertilizers (compost and vermicompost) in the Sumapaz region. An initial analysis of … …OnLine Journal of Biological Sciences, Vol. 20, Issue 2 · 29 Jul 2020 · 6,991 accessesView PDFCite
Research ArticleOpen accessIn the abstractCan Contract Marketing Motivate Farmers to Go Organic? Measuring the Moderation Effect of Contract MarketingGolnaz Rezai, Mad Nasir Shamsudin, Zainal Abidin Mohamed, Ting Jenn LingThe demand for organic food is growing in Malaysia due to consumer concerns for food safety, sustainable development, and urban expansion. However, the share of farmers engaged in this type of agriculture in Malaysia is notably low with only 72 (0.02%) organic vegetable farmers out of a total of 272,000 farmers in the country. Therefore, it is crucial to understand … …American Journal of Agricultural and Biological Sciences, Vol. 11, Issue 1 · 4 Feb 2016 · 7,565 accessesView PDFCite
Research ArticleOpen accessIn the abstractAn Investigation of Causality between Advertising and Operating Activity: Macro and Micro Evidence from JapanKosei FukudaThe relationship between advertising and operating activity is one of the topical issues in marketing and economic research. However, micro data have not been analyzed. In this paper, causality between them is empirically examined by using macro and micro data and applying four models-conventional Vector Autoregressive (VAR) model, vector error correction model, homogeneous parameter panel VAR model and heterogeneous parameter … …American Journal of Economics and Business Administration, Vol. 7, Issue 1 · 29 May 2015 · 6,469 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Data Mining Technique to Find Optimal Customers for Beneficial Customer Relationship ManagementG. Babu, T. BhuvaneswariProblem statement: Modern companies and organizations are efficiently implementing a CRM strategy for managing a company interactions and relationships with customers. CRM systems have been developed and designed to support the areas of marketing, service process and sales. Many literature studies are available to preserve the customer relationship but small drawbacks occur in the existing methods. One method to maintain … …Journal of Computer Science, Vol. 8, Issue 1 · 1 Nov 2011 · 7,260 accessesView PDFCite
Research ArticleOpen accessIn the abstractIslamic Conceptualisation of Knowledge ManagementMuhamadul Bakir Hj. YaakubProblem statement: This study is an attempt to address "The Fundamental Theory of Knowledge Management" from Islamic point of views, to draw the notion of "Islamic Worldview" of knowledge, especially in terms of understanding its nature in the reality of knowledge society as a step toward conceptualizing "Islamic Knowledge Management" (IKM) as an answer to the uncertainty situation of contemporary … …American Journal of Economics and Business Administration, Vol. 3, Issue 2 · 27 May 2011 · 8,673 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Link between Modification Flexibility and Organizational Objectives: An Empirical study on Jordanian Manufacturing CompaniesAbdulkareem S. Awwad, Soud M. AlmahamidProblem statement: The motivation for this study is determining the extent that modification flexibility affects positively the achievement of strategic and operational objectives in the context of Jordanian manufacturing companies. It addresses the relationship between modification flexibility and organizational objectives. Approach: to tackle the problem statement, the positivistic paradigm was adopted and therefore, a cross-sectional survey employing a questionnaire method … …Journal of Social Sciences, Vol. 4, Issue 4 · 31 Dec 2008 · 7,279 accessesView PDFCite
Research ArticleOpen accessIn the abstractChanges in the Conscious Mind in Applying Technology for Growing Rice At the Chee River Basin in Northeastern of ThailandPramuan Sati, Jaruwan Dhamawat, Preecha Pratepha, Sampan RittidechA study of Local technology for rice Farming at the time of crisis of communities along the Chee river basin, which was aimed at investigating the patterns of the Local technology , that farmers used to solve the problems of growing rice when facing a crisis and conditions related to the use of Local technology for rice. The researcher used … …Journal of Social Sciences, Vol. 1, Issue 3 · 30 Sep 2005 · 6,953 accessesView PDFCite