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Author

Ting Jenn Ling

Department of Agribusiness and Bioresource Economics, Universiti Putra Malaysia (UPM), Malaysia
1 article in our journals

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Research ArticleOpen accessCan Contract Marketing Motivate Farmers to Go Organic? Measuring the Moderation Effect of Contract MarketingGolnaz Rezai, Mad Nasir Shamsudin, Zainal Abidin Mohamed, Ting Jenn LingThe demand for organic food is growing in Malaysia due to consumer concerns for food safety, sustainable development, and urban expansion. However, the share of farmers engaged in this type of agriculture in Malaysia is notably low with only 72 (0.02%) organic vegetable farmers out of a total of 272,000 farmers in the country. Therefore, it is crucial to understand … …American Journal of Agricultural and Biological Sciences, Vol. 11, Issue 1 · 4 Feb 2016 · 7,565 accessesView PDFCite