6 articles for “Marketing orientation”

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Research ArticleOpen accessPhrase in the titleAssessment of Marketing Orientation Concept in Jordanian Service IndustryShaker Ismail, Mustafa Al Shaiekh, Mamdouh Al ZiadatProblem statement: The objective of this study was to explore the extent to which the concept of marketing orientation was clear and adopted by Jordanian service firms, focusing on the financial sector. Approach: Based on an empirical fieldwork. Results: The study concluded that the majority of Jordanian financial service firms had a misconception of marketing orientation concept. They believed that … …Journal of Social Sciences, Vol. 5, Issue 3 · 30 Sep 2009 · 7,936 accessesView PDF Cite

Research ArticleOpen accessIn the keywordsA Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism SectorChien Mu Yeh, Han Ning Hu, Shu Hsien TsaiProblem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market … …American Journal of Applied Sciences, Vol. 8, Issue 4 · 18 Apr 2011 · 6,865 accessesView PDF Cite

HypothesisOpen accessIn the abstractAnalysis of Market Orientation on Business Performance in the Multinational Service IndustriesMartin Owusu Ansah, Richard ChinomonaThe paper examined the extent of market orientation on business performance in the multinational service industries in Ghana. It applied the behavioral viewpoint of market orientation measurement using MKTOR scale as a base in eliciting information from eleven marketing managers through in - depth interview while one hundred and sixty-three marketing managers were also surveyed using structured questionnaires. Structural Equation … …Journal of Social Sciences, Vol. 13, Issue 1 · 9 Feb 2017 · 8,005 accessesView PDF Cite

Research ArticleOpen accessIn the abstractOverview of Certification Methodologies for Sustainable Constructions of Brazilian BuildingsVanessa Silva Pugliero, Lorenzo Campos Coiado, Lia Lorena Pimentel et al.The terms “sustainable” and “environmentally-friendly” have been used in the construction industry field as a marketing appeal. The methodology to judge in which level a building is sustainable in Brazil is incipient, without orientation and hardly ever there is a diffusion of these methods inside Brazilian territory. Almost all developed countries have their appropriate certification methodology for sustainable constructions. Some … …American Journal of Applied Sciences, Vol. 12, Issue 3 · 25 May 2015 · 6,915 accessesView PDF Cite

Research ArticleOpen accessIn the abstractTHE INFLUENCE OF THE INTEGRATED MODEL OF SOCIAL STRATIFICATION STRUCTURE ON THE PUBLIC PARTICIPATING NON-PROFIT ORGANIZATIONSYu-Tien Huang, Ming-Shen WangThe main body of social stratification structure in Taiwan is transformed with social mobility. By transforming the social stratification structure, the function of non-profit organizations is operating steadily. How does people’s awareness of social strata directly or indirectly influence the operation of non-profit organizations? How do non-profit organizations and governments respond to the transformation of social stratum compositions? And how … …Journal of Social Sciences, Vol. 9, Issue 4 · 23 Jan 2014 · 7,280 accessesView PDF Cite

Research ArticleOpen accessIn the abstractMarketing Research Merely Reflects The Needs And Wants of ConsumersTheodossiou George, Kourti ChrisaIn the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a … …American Journal of Applied Sciences, Vol. 4, Issue 8 · 31 Aug 2007 · 13,159 accessesView PDF Cite