THE INFLUENCE OF THE INTEGRATED MODEL OF SOCIAL STRATIFICATION STRUCTURE ON THE PUBLIC PARTICIPATING NON-PROFIT ORGANIZATIONS

The main body of social stratification structure in Taiwan is transformed with social mobility. By transforming the social stratification structure, the function of non-profit organizations is operating steadily. How does people’s awareness of social strata directly or indirectly influence the operation of non-profit organizations? How do non-profit organizations and governments respond to the transformation of social stratum compositions? And how promotion and policy marketing could guide the general public to be attentive and participate in the operations of non-profit organizations? These questions require in-depth investigation. This study bases on the experiments and concepts of fairness measurement in information integration theory to comprehend the integrated model of social stratification in the public. By means of analyzing the awareness and orientation of the public to the constitution of social stratification which lead the public to identify themselves with the visions of non-profit organizations and the motion of participating non-profit matters to provide the interrelated recommendations of proceeding non-profit matters to non-profit organizations and the government. Comparing the cognitive algebraic functions of input information and outcome information of various groups in the social strata, the only difference is that if the input information is education background and the outcome information profession prestige. Empirically, non-profit organizations promoting and encouraging people to engage in occupational aid related activities could find different methods available.