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10 results for “Consumer Behaviour”
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Research ArticleOpen accessPhrase in the titleRealizing the Impact of Cognitive Dissonance in Predicting Consumer BehaviourAkhilesh Chandra Pandey, Mohit JamwalConsumer psychology has always been the centre of concern for the marketers from the old time and understanding the underlying aspects leads to effective decision making. The present study elicits the concept of post purchase cognitive dissonance in the consumers and embraces its implications in studying the consumer behaviour. A survey was conducted and well framed questionnaire was constructed covering … …Journal of Social Sciences, Vol. 12, Issue 1 · 1 Nov 2015 · 9,134 accessesView PDFCite
Research ArticleOpen accessIn the keywordsInvestigating Consumer Awareness of Energy Efficiency in Saudi ArabiaSamar Khan, Hafez Abdo, Abdulrahman Al-GhabbanScholars have been interested in energy efficiency/conservation and consumer behaviour for over 35 years and research in this domain continues to grow. Energy efficiency and conservation are significant policy tools that can be introduced by governments to help save the environment. The kingdom of Saudi Arabia possesses a wealth of energy resources. The exploitation of these resources has allowed the … …Energy Research Journal, Vol. 6, Issue 1 · 25 Apr 2015 · 9,477 accessesView PDFCite
Research ArticleOpen accessIn the abstractDiverse Trajectory on Consumer’s Product Feedback Analysis by Confidence IntervalVithya Ganesan, Kirubakaran Namaskaram, Viriyala Sri Anima Padmini et al.The current investigation addresses the possibilities and limitations of the sentiment analysis of consumer remarks in the context of economic needs. It makes it easier for businesses to comprehend how the public's opinion shapes their abilities to satisfy clientele. Sentiment analysis concerns the assessment and interpretation of various forms of evaluation, such as product ratings, reviewer responses, and question-and-answer sessions. … …Journal of Computer Science, Vol. 21, Issue 5 · 28 Apr 2025 · 5,140 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Study about Impact of Customer Characteristics on Online Purchase Behavior in Indian ContextUpasana Kanchan, Naveen KumarThe recent growth of e-commerce and the consumer’s increasing interest in purchasing over the net have significantly changed the landscape of Indian retail market. Today customers are inclined to accept the changes and keep their eyes on the benefits they can obtain from online retailers. The recent example of changing consumer purchase pattern is the flipkart’s ‘Big Billion day’ Sale. … …American Journal of Economics and Business Administration, Vol. 7, Issue 3 · 7 Oct 2015 · 8,393 accessesView PDFCite
Research ArticleOpen accessIn the abstractIs it Easy to go Green? Consumer Perception and Green ConceptGolnaz Rezai, Phuah Kit Teng, Zainalabidin Mohamed, Mad Nasir ShamsudinA series of health consciousness, environmental and animal welfare issues have brought about awareness among consumers to become conscious of their consumption behaviour. Consumers have begun to search for green products were produced under environmentally friendly conditions and considered green by nature. However, this is only the beginning of the development of the green concept in Malaysia. Thus the objective … …American Journal of Applied Sciences, Vol. 10, Issue 8 · 24 Jul 2013 · 8,402 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Influence of Consumers Behavior on the Variables Determining Residential Property Values in Lagos, NigeriaM.O. Bello, V.A. BelloThe objective of this study was to assess the influence of consumer behaviour on the variables determining residential property values in Lagos metropolis and how Nigerian valuers are incorporating these in their valuation exercise. The survey which was carried out within a period of three months (January, February and March 2006) involved buyers and valuers which participated in the sales … …American Journal of Applied Sciences, Vol. 4, Issue 10 · 31 Oct 2007 · 7,206 accessesView PDFCite
Research ArticleOpen accessIn the abstractMarketing Research Merely Reflects The Needs And Wants of ConsumersTheodossiou George, Kourti ChrisaIn the recent years, marketers have focused their attention on the consumer. The aim is the acquisition of comparative advantage in the market. They have succeeded to develop organizations oriented to the market, and departments that support the competition strategy for the satisfaction of the needs and the wants of the consumers. The golden rule of Marketing says that a … …American Journal of Applied Sciences, Vol. 4, Issue 8 · 31 Aug 2007 · 13,159 accessesView PDFCite
Research ArticleOpen accessIn the abstractAutonomic Middleware Services for Just-In-Time Grid Services ProvisioningWail M. Omar, A. Taleb-Bendiab, Yasir KaramThe advent of widespread distributed computing environment, such as information systems and computational grids computing has enabled a new generation of applications that are based on seamless access, aggregation and interaction. The dramatic side of the story is a strong presence of the plea that those decentralized Grids are potentially affected by a number of primitives derived from their anatomy, … …Journal of Computer Science, Vol. 2, Issue 6 · 30 Jun 2006 · 6,579 accessesView PDFCite
Research ArticleOpen accessIn the abstractConsumer Choice Prediction: Artificial Neural Networks versus Logistic ModelsChristopher Gan, Visit Limsombunchai, Mike Clemes, Amy WengConventional econometric models, such as discriminant analysis and logistic regression have been used to predict consumer choice. However, in recent years, there has been a growing interest in applying artificial neural networks (ANN) to analyse consumer behaviour and to model the consumer decision-making process. The purpose of this paper is to empirically compare the predictive power of the probability neural … …Journal of Social Sciences, Vol. 1, Issue 4 · 31 Dec 2005 · 8,441 accessesView PDFCite
Research ArticleOpen accessIn the abstractIdentification, Characterization and Quantification of Elastomeric/Plastomeric Waste for Sustainable Waste MinimizationKajal Yadav, Sangita, A. ChandraThe present study focuses on the importance of characterization of waste/post consumer polymers. In recent years sophisticated instrumental techniques played an important role in identification and characterization of polymers. Advances in computer techniques have been combined with analytical instruments to give analytical speed, resolution and minimal sample requirements unimagined a few years ago. The present study deals with the development … …American Journal of Environmental Sciences, Vol. 1, Issue 3 · 30 Sep 2005 · 7,056 accessesView PDFCite