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106 articles for “marketing”
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Research ArticleOpen accessIn the abstractSwot Analysis of Virtual Reality Application in Architecture and ConstructionGenoveva Veble, Andrija Bernik, Andrej ČepVirtual reality has become more and more recognized and applied in architecture and construction during the past decade. Its ability to create simulated 3-dimensional environments significantly facilitates design, construction and construction management. Despite its numerous advantages, VR faces a number of challenges that limit the integration of VR technology into the architecture and construction sector. Issues such as motion sickness, … …Journal of Computer Science, Vol. 20, Issue 10 · 1 Aug 2024 · 4,749 accessesView PDFCite
Research ArticleOpen accessIn the abstractAspect Based Sentiment Analysis Using Self-Attention Based LSTM Model with Word EmbeddingVimalkumar B. Vaghela, ZishanHaider Y. Noorani, Kalpesh Patel et al.Sentiment analysis is in advance more attention for research due to incremental convention in affairs of state, online marketing and social networking. Users afford their opinions for exacting object as reviews. Analysts categorize these reviews into prejudiced information. Consequently sentiment pulling out is the development of take out human awareness from amorphous text reviews. Extracted sentiment will assist to recognize … …Journal of Computer Science, Vol. 20, Issue 10 · 29 Jul 2024 · 6,521 accessesView PDFCite
Research ArticleOpen accessIn the abstractUsing Morphometric Traits to Estimate Live Body Weight of South African Bapedi SheepThabang Sako, Jones Ng’ambi, Thomas Raphulu et al.This study was carried out for the estimation of Body Weight (BW) of bapedi sheep from Body Length (BL), Sterna Height (SH), Heart Girth (HG), Height at Withers (WH), Rump Height (RH) and Head Length (HL). Correlation and regression were used. Correlation displayed that body weight is highly positively associated (p<0.01) with WH and HG in males while for females, … …American Journal of Animal and Veterinary Sciences, Vol. 19, Issue 3 · 26 Jun 2024 · 5,656 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Impact of Artificial Intelligence on Social Media ContentElsir Ali Saad Mohamed, Murtada Elbashir Osman, Badur Algasim MohamedArtificial Intelligence (AI) has become a powerful tool for creating and managing social media content. Social media platforms have integrated AI technology into their algorithms to optimize the user experience. However, the impact of AI on social media is a topic of debate. This research aims to explore the effects of AI and its implications for content creators and consumers. … …Journal of Social Sciences, Vol. 20, Issue 1 · 22 Apr 2024 · 39,811 accessesView PDFCite
Research ArticleOpen accessIn the abstractSentence Classification Using Attention Model for E-Commerce Product ReviewNagendra N, Chandra JThe importance of aspect extraction in text classification, particularly in the e-commerce sector. E-commerce platforms generate vast amounts of textual data, such as comments, product descriptions, and customer reviews, which contain valuable information about various aspects of products or services. Aspect extraction involves identifying and classifying individual traits or aspects mentioned in textual reviews to understand customer opinions, improve products, … …Journal of Computer Science, Vol. 20, Issue 5 · 28 Feb 2024 · 5,861 accessesView PDFCite
Research ArticleOpen accessIn the abstractConstraints to Rural Women Involvement in Cassava Value Chain in NigeriaAkaninyene Patrick Obot, Obiekwe Ngozi, Anunobi Chizoba et al.Cassava is one of the fastest expanding staple food crops in cassava-consuming countries and has continued to gain prominence among farmers while the industrial demand is also rising consistently. The study was carried out with the intention of examining rural women's involvement in various cassava value chain activities and identifying the factors that hinder their active involvement in cassava value … …American Journal of Economics and Business Administration, Vol. 15, Issue 1 · 19 Apr 2023 · 6,547 accessesView PDFCite
Research ArticleOpen accessIn the abstractGender Classification from Face and Eyes Images Using Deep Learning AlgorithmZahraa Salam Abu Ghrban, Nidhal Khdhair EL AbbadiGender classification provides additional information about the individual’s identity, which is crucial in surveillance, smart interface, and smart advertising, it is a very important aspect of face analysis that has piqued the interest of researchers in areas such as demographic information collection, surveillance, human-computer interaction, marketing intelligence, security, etc. Usually, facial images are used to extract features for classification. This … …Journal of Computer Science, Vol. 19, Issue 3 · 24 Feb 2023 · 6,946 accessesView PDFCite
Research ArticleOpen accessIn the abstractEffect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking StudyPrasun Gahlot, Surya Bahadur Thapa, Komal Suryavanshi et al.Embedded marketing in online videos has become a popular form of advertising. This study aims to examine the impact of visual attention due to different sequences of product placement by content creators in their videos on brand name, product name, and brand awareness. An experimental study was conducted to investigate the effect on the viewer's attention while viewing a video … …Journal of Computer Science, Vol. 19, Issue 1 · 7 Jan 2023 · 6,200 accessesView PDFCite
HypothesisOpen accessIn the abstractAnalysis of Market Orientation on Business Performance in the Multinational Service IndustriesMartin Owusu Ansah, Richard ChinomonaThe paper examined the extent of market orientation on business performance in the multinational service industries in Ghana. It applied the behavioral viewpoint of market orientation measurement using MKTOR scale as a base in eliciting information from eleven marketing managers through in - depth interview while one hundred and sixty-three marketing managers were also surveyed using structured questionnaires. Structural Equation … …Journal of Social Sciences, Vol. 13, Issue 1 · 9 Feb 2017 · 8,007 accessesView PDFCite
Research ArticleOpen accessIn the abstractChallenges and Opportunities of Growing Performance of Online Animal Selling in Bangladesh During COVID-19 SituationMd. Shahnur Azad Chowdhury, Md. Shahidul Islam, A. M. Shahabuddin et al.Online animal transaction has become a popular growing technique in the COVID-19 pandemic situation in Bangladesh. The purpose of the study is to evaluate the function of physical, socio-religious, and marketing challenges that accelerated online animal selling in the pandemic situation. Using stratified random sampling in randomized block design, a response to a survey questionnaire has been collected from 200 … …Journal of Computer Science, Vol. 18, Issue 6 · 1 Jul 2022 · 6,530 accessesView PDFCite