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60 articles for “Brand”
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Research ArticleOpen accessIn the abstractFUZZY SIMPLE ADDITIVE WEIGHTING BASED, DECISION SUPPORT SYSTEM APPLICATION FOR ALTERNATIVE CONFUSION REDUCTION STRATEGY IN SMARTPHONE PURCHASESRobertus Nugroho Perwiro Atmojo, Anindito, Bens Pardamean et al.Consumer confusion is a phenomena when the consumer experiencing several confusion problems when she/he should to purchase products/services. Usually, consumer will do a strategy to coping the confusion, that strategy is known as Confusion Reduction Strategy. The conventional ways usually taken by the consumer to reduce the confusion are, such as: Asking for product recommendation to close relatives, seeking for … …American Journal of Applied Sciences, Vol. 11, Issue 4 · 8 Feb 2014 · 7,593 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Influence of Theme as Slot Machine Attribute on Casino Gamers Decision-MakingElizma Wannenburg, Tonie Drotsky, Johan De JagerWhen entering the casino gaming area, gamers are faced with hundreds of slot machines that vary in terms of themes, colours and sounds. Some gaming situations are characterized by low gamer involvement, but with considerable brand differences. Gamers visiting a casino have the option to play on various types of slot machines. Slot machine games range from single-bar to triple-bar … …American Journal of Applied Sciences, Vol. 10, Issue 7 · 2 Jul 2013 · 7,186 accessesView PDFCite
Research ArticleOpen accessIn the abstractREVISITING KUBLER-ROSS’S FIVE STAGES OF GRIEF: SOME COMMENTS ON THE IPHONE 5Weng Marc LimFollowing the recent launch of Apple’s fifth generation of the iPhone product line, this study specifically looks at the feedback from consumers who experience grief as a result of a let-down in anticipation. This study randomly extracts some useful consumer comments from online forums, reviews and Tumblr illustrations. From these findings, this study provides some comments on its possible implications … …Journal of Social Sciences, Vol. 9, Issue 1 · 29 Apr 2013 · 11,316 accessesView PDFCite
Research ArticleOpen accessIn the abstractMobile Phone and Short Message Service Appropriation, Usage and Behavioral Issues among University StudentsVimala Balakrishnan, Huck-Soo LooProblem statement: This study aims to explore mobile phone and Short Message Service (SMS) usage among urbanized Malaysian youth. Uses and Gratification theory was used to explore mobile phone purchasing factors, reasons to use mobile phone and SMS, usage pattern and behavioral issues related to mobile phone and SMS. Structured questionnaire surveys and 24 h diaries were distributed to 417 … …Journal of Social Sciences, Vol. 8, Issue 3 · 9 May 2012 · 8,405 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Role of Home Stay for Ecotourism Development in East Coast Economic RegionMd. Anowar Hossain Bhuiyan, Chamhuri Siwar, Shaharuddin Mohamad Ismail, Rabiul IslamProblem statement: This study provided a brief discussion of home stay for ecotourism development in ECER. Home stay is a potential economic activity in tourism sector. The East Coast Economic Region (ECER) has numerous ecotourism resources including hills, mountains, lakes, waterways, state and national parks, recreational forest parks and forest reserves. Home stay should emphasize on the cultural practices as … …American Journal of Applied Sciences, Vol. 8, Issue 6 · 13 Jun 2011 · 9,864 accessesView PDFCite
Research ArticleOpen accessIn the abstractModel Development of Isan Country Song Compositions for Economic, Social and Cultural Value-AddedNipinth Suwanrong, Khaentaphon Samdaengdech, Thaksina KrairachProblem statement: Country Song was related to history, society, culture and economic. The objectives of this study were: (1) the historical background in composing the Isan Country Song, (2) the current situation and problem of composing style of Isan Country Song and (3) the development of composing pattern the Isan Country Song for elevating the economic value. Approach: The research … …Journal of Social Sciences, Vol. 6, Issue 3 · 30 Sep 2010 · 7,673 accessesView PDFCite
Research ArticleOpen accessIn the abstractDoes Predator Go for Size Selection or Preferential Toxic-Nontoxic Species Under Limited Resource?Joydeep Pal, S. Bhattacharya, J. ChattopadhyayProblem statement: Selectivity is common in predator-prey interaction but the selection mechanism is still unexplored and a debatable issue in modern theoretical and experimental ecology for numerous species across the globe. In present investigation we emphasized the hypothesis that the zooplankton is less inclined to opt the food based on size selectivity criteria than the preferential selectivity for the safe … …OnLine Journal of Biological Sciences, Vol. 10, Issue 1 · 30 Jun 2010 · 7,908 accessesView PDFCite
Research ArticleOpen accessIn the abstractWireless Phones Electromagnetic Field Radiation Exposure AssessmentA. D. Usman, W.F. Wan Ahmad, M.Z.A. Ab Kadir, M. MokhtarProblem statement: Inadequate knowledge of electromagnetic field emitted by mobile phones and increased usage at close proximity, created a lot of skepticism and speculations among end users on its safety or otherwise. Approach: In this study, near field electromagnetic field radiation measurements were conducted on different brand of mobile phones in active mode using a tri-axis isotropic probe and electric … …American Journal of Engineering and Applied Sciences, Vol. 2, Issue 4 · 31 Dec 2009 · 7,726 accessesView PDFCite
Research ArticleOpen accessIn the abstractMarketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right StrategiesVikram Kumar, Ramakrishnan RamanMany Indian Business Schools and higher educational institutions have realized the importance of social media and the interactions in the social media platforms for branding their institution. Higher education institutions, specifically Indian Business Schools (B Schools) have been using the social media as a platform to connect to the prospective students, employers and alumni. With growing competition it has become … …Journal of Computer Science, Vol. 15, Issue 9 · 6 Sep 2019 · 8,557 accessesView PDFCite
EditorialOpen accessIn the abstractPLANT STEROLS LOWER CHOLESTEROL, BUT INCREASE RISK FOR CORONARY HEART DISEASEZoë Harcombe, Julien S. BakerAssmann, G., P. Cullen, J. Erbey, D.R. Ramey and F. Kannenberg et al., 2006. Plasma sitosterol elevations are associated with an increased incidence of coronary events in men: Results of a nested case-control analysis of the Prospective Cardiovascular Munster (PROCAM) study. Nutr Metab Cardiovasc Dis., 16: 13-21. BfR, 2011. Addition of plant sterols and stanols to food: Assessment of a … …OnLine Journal of Biological Sciences, Vol. 14, Issue 3 · 21 Aug 2014 · 89,005 accessesView PDFCite