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47 results for “Customer market”
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Research ArticleOpen accessIn the abstractA Data Mining Technique to Find Optimal Customers for Beneficial Customer Relationship ManagementG. Babu, T. BhuvaneswariProblem statement: Modern companies and organizations are efficiently implementing a CRM strategy for managing a company interactions and relationships with customers. CRM systems have been developed and designed to support the areas of marketing, service process and sales. Many literature studies are available to preserve the customer relationship but small drawbacks occur in the existing methods. One method to maintain … …Journal of Computer Science, Vol. 8, Issue 1 · 1 Nov 2011 · 7,263 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism SectorChien Mu Yeh, Han Ning Hu, Shu Hsien TsaiProblem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market … …American Journal of Applied Sciences, Vol. 8, Issue 4 · 18 Apr 2011 · 6,872 accessesView PDFCite
Research ArticleOpen accessIn the abstractConsumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on AutomobileChoy Johnn Yee, Ng Cheng SanProblem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to further increase their share of wallet. Thus, they need to understand what factors might influence their customers’ decision in purchasing an automobile. Therefore, the objectives of this research is to study … …American Journal of Economics and Business Administration, Vol. 3, Issue 1 · 7 Jan 2011 · 19,930 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Innovative Technique at ThomsonRaveesh Agarwal, Mona Chaudhary, Suryakant DixitProblem statement: As we continue to ride out of the current economic recession, employee engagement has become a critical business issue for the organization. It is tough time for Thomson Press to enhance its position as leader in printing industry and stay ahead of competition. Key challenges include identifying the areas of improvement and engaging each and every employee of … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 8,182 accessesView PDFCite
Research ArticleOpen accessIn the abstractPerception Mapping of Travelers: Case of Six Indian Domestic AirlinesShobhit Agarwal, A. K. DeyProblem statement: A comparison of customer satisfaction based on service quality as perceived by air travelers was done among six domestic airlines. Literature review suggested that flying experience has three stages: Pre-flight, in-flight and post-flight and a set of six variables can be used to measure satisfaction. These variables are: Ease of bookings through the website/call center; Hassle free check … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 7,449 accessesView PDFCite
Research ArticleOpen accessIn the abstractDeveloping of Stage Ornament Creation for Enhancing Economic Value Added in Isan CommunityPattamawadee Chansuwan, Suphanni Luaboonchu, Terdchai PantachiProblem statement: Several communities in northeast Thailand are creative and productive sources of stage ornaments but they cannot expand their markets according to the changes of customer requirements. Approach: This research aimed to investigate 3 point. (1) To investigate the background of stage ornament creation in Isan (northeast) community in the past. (2) To investigate the situation and difficulties of … …Journal of Social Sciences, Vol. 5, Issue 4 · 31 Dec 2009 · 7,439 accessesView PDFCite
Research ArticleOpen accessIn the abstractAmanah Saham National Berhad'S Promotional Strategies and its Relationship with Customer MotivationA. Yahaya, Noordin Yahaya, J. Ramli et al.Problem statement: Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan National Berhad had been carried out. Approach: The purpose of the study was to determine the types of ASNB’s promotional strategies, to identify the level of effectiveness promotional tools used … …Journal of Social Sciences, Vol. 5, Issue 4 · 31 Dec 2009 · 7,730 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Effect of Market Orientation on Business Performance of the Companies Designing and Manufacturing Clean RoomsAmirhossein Amirkhani, Rasool Sanavi FardProblem statement: Theatrically claimed that there is relationship between market orientation and improvement of business performance of the companies, but the regular empirical research is carried out to understand deeply and prove these claims especially in Iranian environment. Considering the importance of market orientation, as well as lack of information on its effects, this study considered its effect on the … …American Journal of Applied Sciences, Vol. 6, Issue 7 · 31 Jul 2009 · 7,579 accessesView PDFCite
Research ArticleOpen accessIn the abstractPersonal and Psychological Factors-Does it Impact the Choice of Advertising Medium?Izian Idris, Mohd Shukri Ab Yajid, Ali KhatibiProblem statement: Advertising is a multidimensional phenomenon that has been studied in several disciplines. It is one of the most fascinating phenomena in modern capitalist markets. It is pervasive, perplexing, multidimensional and unfathomably rich. The effectiveness of advertising depends on both the quality of the product being advertised and the quality of the ad itself and also the media context … …Journal of Social Sciences, Vol. 5, Issue 2 · 30 Jun 2009 · 8,433 accessesView PDFCite
Research ArticleOpen accessIn the abstractPerceived Benefits of E-Commerce Adoption in the Electronic Manufacturing Companies in MalaysiaSyed S. Alam, A. A. Khatibi, Hishamuddin B. Ismail, Ismail AhmadThis study examines the major benefits that motivating to adopt e-commerce in the electronic manufacturing companies in Malaysia. The major benefits of e-commerce adoption include improved customer service, better inventory control and lower marketing and distribution costs, reduced cycle time, increased market reach and reduced operation costs. Despite the hype of the e-commerce business, the benefits realized from e-commerce adoption … …Journal of Social Sciences, Vol. 1, Issue 3 · 30 Sep 2005 · 8,116 accessesView PDFCite