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26 results for “consumer behavior”
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Research ArticleOpen accessIn the abstractEffect of Timing Sequence of Brand Promotion in an Online Video-an Eye-Tracking StudyPrasun Gahlot, Surya Bahadur Thapa, Komal Suryavanshi et al.Embedded marketing in online videos has become a popular form of advertising. This study aims to examine the impact of visual attention due to different sequences of product placement by content creators in their videos on brand name, product name, and brand awareness. An experimental study was conducted to investigate the effect on the viewer's attention while viewing a video … …Journal of Computer Science, Vol. 19, Issue 1 · 7 Jan 2023 · 6,195 accessesView PDFCite
Research ArticleOpen accessIn the abstractMapping Gamification Mechanisms to User Experience Factors for Designing User InterfacesNahed Alsaleh, Reem AlnanihHealthy living applications have been proposed as an ideal tool for behavior change. The use of gamification in healthcare interventions is gaining popularity, but there is still a need to clarify how to employ the benefit of this technology for managing children’s behavior. This paper proposes a new approach for mapping Gamification Mechanism (GM) to User Behavior Techniques (UBTs) considering … …Journal of Computer Science, Vol. 15, Issue 5 · 30 May 2019 · 7,911 accessesView PDFCite
Research ArticleOpen accessIn the abstractData Exploration in the Supermarket System to Study the Behavior of the Jordanian ConsumersKhaled Aldiabat, Mahmoud Ali Al-Rousan, Ali A. AlzoubiThe study aimed to identify the extent of using data exploration in the supermarket system to study the behavior of the Jordanian consumers and the extent of using data exploration in commercial shops in Jordan. The study concluded that data exploration in the supermarket system is not used to study the behavior of the Jordanian consumers regarding the disclosure of … …Journal of Computer Science, Vol. 15, Issue 5 · 24 May 2019 · 7,435 accessesView PDFCite
Research ArticleOpen accessIn the abstractAdolescent Internal Environmental Locus of Control Scale (AINELOC) Measurement ToolCarnell Colebrook-ClaudeThis study aims to validate the Adolescent Internal Environmental Locus of Control (AINELOC) scales (green consumer, activist, advocate and recycling attitude). The AINELOC was used to identify the association between internal locus of control and pro-environmental behaviors in adolescents. The study was conducted because of the lack of data in the literature about the subject matter and developed based on … …American Journal of Environmental Sciences, Vol. 15, Issue 2 · 29 Apr 2019 · 8,608 accessesView PDFCite
Research ArticleOpen accessIn the abstractImplementation of IP Video Streaming Software to Identify Availability and AudienceVitor Chaves de Oliveira, Sérgio Bimbi Junior, Andreiwid Sheffer Corrêa et al.The perpetual rise of the video on demand is currently one of the leading challenges the telecommunications industry faces. It per passes the eternal comparison with a service that continuously set’s the bar at a highly elevated consumer quality. And the user, advertiser and all stakeholders involved not only are used to it, but demand equal and/or similar value, i.e., … …Journal of Computer Science, Vol. 14, Issue 7 · 11 Jun 2018 · 8,595 accessesView PDFCite
Research ArticleOpen accessIn the abstractA Study about Impact of Customer Characteristics on Online Purchase Behavior in Indian ContextUpasana Kanchan, Naveen KumarThe recent growth of e-commerce and the consumer’s increasing interest in purchasing over the net have significantly changed the landscape of Indian retail market. Today customers are inclined to accept the changes and keep their eyes on the benefits they can obtain from online retailers. The recent example of changing consumer purchase pattern is the flipkart’s ‘Big Billion day’ Sale. … …American Journal of Economics and Business Administration, Vol. 7, Issue 3 · 7 Oct 2015 · 8,393 accessesView PDFCite
Research ArticleOpen accessIn the abstract“OPTIMIZATION OF MULTI-COMMODITIES CONSUMER SUPPLY CHAINS FOR-PART I-MODELING”Zeinab Haji Abolhasani, Romeo M. Marian, Lee LoungThis study and its companions (Part II, Part III) will concentrate on optimizing a class of supply chain problems known as Multi-Commodities Consumer Supply Chain (MCCSC) problem. MCCSC problem belongs to Production-Distribution (P-D) planning category. It aims to determine facilities location, consumers’ allocation and facilities configuration to minimize total Cost (CT) of the entire network. These facilities can be manufacturer … …Journal of Computer Science, Vol. 9, Issue 12 · 26 Nov 2013 · 7,840 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Impact of Crisis and Macroeconomic Variables towards Islamic Banking DepositsMuhamad Abduh, Mohd Azmi Omar, Jarita DuasaProblem statement: The nature of Islamic banks is different from conventional banks which may lead to a different deposit behavior of their depositors. This study aims to analyze the dynamic effects of interest and profit rate changes, production level, inflation and financial crisis towards the fluctuation of total deposits in Malaysian Islamic banks. Approach: Using monthly data from January 2000 … …American Journal of Applied Sciences, Vol. 8, Issue 12 · 29 Oct 2011 · 7,683 accessesView PDFCite
Research ArticleOpen accessIn the abstractEthical Issues in E-Commerce on the Basis of Online RetailingSinan Nardal, Ayse SahinProblem statement: The rapid spread of e-commerce has created tremendous opportunities for economic efficiency and customer choice. Use of the global Internet computer network for ecommerce activities provides some advantages to the consumers on their daily life. On the other hand Internet represents a new environment for unethical behavior. While e-commerce has witnessed extensive growth in last decade, consumers concerns … …Journal of Social Sciences, Vol. 7, Issue 2 · 10 Feb 2011 · 23,399 accessesView PDFCite
Research ArticleOpen accessIn the abstractConsumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on AutomobileChoy Johnn Yee, Ng Cheng SanProblem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to further increase their share of wallet. Thus, they need to understand what factors might influence their customers’ decision in purchasing an automobile. Therefore, the objectives of this research is to study … …American Journal of Economics and Business Administration, Vol. 3, Issue 1 · 7 Jan 2011 · 19,925 accessesView PDFCite