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224 results for “Perception”
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Review ArticleOpen accessEvery word in the titleTransient Receptor Potential Vanilloid 1 Involvement in Animal Pain PerceptionCristina Vercelli, R. Barbero, G. ReIn last decades, Transient Receptor Potential Vanilloid 1 (TRPV1) has been the target of a large number of scientific investigations. It has been identified as a polymodal transducer molecule on a sub-set of primary sensory neurons which responds to various endogenous and exogenous stimuli including noxious heat (more than 42°C), protons and vanilloids such as capsaicin, the hot ingredient of … …American Journal of Animal and Veterinary Sciences, Vol. 10, Issue 1 · 30 Mar 2015 · 7,266 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleCultural Differences Identification and its Effect on E-Service Quality PerceptionMohammad Al-Nasser, Rushami Zien Yusoff, Rabiul Islam, Abdullah ALNasserCultural differences are one of many forces influencing consumer decision making and the effect of cultural differences on the development and use of information and communication technologies. As different companies are not taking their business outside geographic boundaries, the global activities are opened to a large degree via current communication and information technologies. The aim of the study is to … …American Journal of Economics and Business Administration, Vol. 5, Issue 2 · 30 Dec 2013 · 7,481 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleYoung Adult Perception and Attitude Toward Conspicuous Consumption and PovertyToni Yvette Sims-MuhammadThis study explores the perception and attitude of young adults toward conspicuous consumption portrayed in mass media and their conception of poverty. Many young adults may not realize the cadre of consumerist ideologies portrayed throughout the culture and mass media such as buy more, buy newer and improved, buy wants over needs, buy comparatively, buy exclusively and buy to prove. … …Journal of Social Sciences, Vol. 8, Issue 4 · 20 Mar 2013 · 7,747 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleIs Color Perception of Packages Affected by Their In-aisle Position?Daniele Porcheddu, Maura Pugliatti, Antonio PinnaThe retail environment is characterized by numerous competing stimuli vying for the consumer’s attention. Products packages feature both verbal and nonverbal elements. Nonverbal stimuli, like package colors, seem to be particularly relevant for perception. Knowing whether there is preferential positioning of colored items on the shelves is fundamental for retailers. In addition, some colors may be better perceived than others. … …American Journal of Economics and Business Administration, Vol. 4, Issue 2 · 20 Apr 2012 · 8,750 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleEthnicity and Ethnic Perception of IndiansRavichandran Moorthy, Novel Lyndon, Er A. Choy et al.Problem statement: The discourse of ethnicity, race dominance and Islamization has dominated Malaysian politics since 1957, after several centuries of colonial rule. Although the country has achieved admirable socio-economic progress, the ethnic Indians situation has somewhat remained backward compared to the Malay and Chinese communities. The objective of this article is to examine how ethnic Indians recognize their ethnic identity … …Journal of Social Sciences, Vol. 7, Issue 4 · 16 Sep 2011 · 7,790 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleThe Waiting Space Environment: Perception by DesignFuziah Ibrahim, Wan Mariah Wan Harun, Muna Hanim Abdul SamadProblem statement: The waiting space is the first point of perception and reality that users would encounter when they visit any health institution. The users’ experience in the waiting area is very crucial in determining their preference. The study explored the physical environment of the waiting area which affects the people’s anxiety and perception. The physical environment which links with … …American Journal of Engineering and Applied Sciences, Vol. 3, Issue 3 · 30 Sep 2010 · 8,218 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleComplexity in Human Perception of Brightness: A Historical Review on the Evolution of the Philosophy of Visual PerceptionKuntal Ghosh, Kamales BhaumikProblem statement: The “eye-brain” complex, which contributes maximally to visual perception, is no doubt a very interesting object for complexity study. In this review we shall try to present some of its aspects in perceiving brightness. It is a well-known fact that the perceived brightness of any surface depends on the brightness of the surfaces that surround it, a phenomenon … …OnLine Journal of Biological Sciences, Vol. 10, Issue 1 · 30 Jun 2010 · 8,680 accessesView PDFCite
Research ArticleOpen accessEvery word in the titlePerception Mapping of Travelers: Case of Six Indian Domestic AirlinesShobhit Agarwal, A. K. DeyProblem statement: A comparison of customer satisfaction based on service quality as perceived by air travelers was done among six domestic airlines. Literature review suggested that flying experience has three stages: Pre-flight, in-flight and post-flight and a set of six variables can be used to measure satisfaction. These variables are: Ease of bookings through the website/call center; Hassle free check … …American Journal of Economics and Business Administration, Vol. 2, Issue 2 · 30 Jun 2010 · 7,446 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleFarmers' Perception about the Extension Services and Extension Workers: The Case of Organic Agriculture Extension Program by PROSHIKAMd. Asaduzzaman Sarker, Yoshihito ItoharaProblem statement: Need of agricultural information is the basic necessity for the farmers as it plays a pivotal role in enlightening them, raising their level of knowledge and eventually help in their decision making process regarding farming activities. Extension workers with their extension services are doing this noble work. PROSHIKA a renowned NGO in Bangladesh is promoting organic agriculture among … …American Journal of Agricultural and Biological Sciences, Vol. 4, Issue 4 · 31 Dec 2009 · 8,277 accessesView PDFCite
Research ArticleOpen accessEvery word in the titlePublic Perception of Local Communities towards the Sustainable Management of Laguna Lake, PhilippinesGlenn L. Sia Su, Julio CervantesCommon failures in resolving multiple use conflicts are attributed to the inability of institutions to recognize and incorporate people's perceptions towards the resource. This study aims to determine the local communities' perceptions and factors influencing their perceptions towards Laguna Lake and its sustainable management. Copies of a self-administered questionnaire were distributed to systematically selected householders situated near and far from … …American Journal of Environmental Sciences, Vol. 4, Issue 6 · 31 Dec 2008 · 7,256 accessesView PDFCite