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Author

Antonio Pinna

University of Sassari, Italy
1 article in our journals

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Research ArticleOpen accessIs Color Perception of Packages Affected by Their In-aisle Position?Daniele Porcheddu, Maura Pugliatti, Antonio PinnaThe retail environment is characterized by numerous competing stimuli vying for the consumer’s attention. Products packages feature both verbal and nonverbal elements. Nonverbal stimuli, like package colors, seem to be particularly relevant for perception. Knowing whether there is preferential positioning of colored items on the shelves is fundamental for retailers. In addition, some colors may be better perceived than others. … …American Journal of Economics and Business Administration, Vol. 4, Issue 2 · 20 Apr 2012 · 8,757 accessesView PDFCite