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17 results for “Advertising”

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Research ArticleOpen accessIn the abstractRisk Factors to Alcohol Law Violations in the Community: Quasi-Experimental StudyWuttiphong Phakdeekul, Pramote Thongkrajai, Peem Eiamprapai, Manop KanatoProblem statement: Alcohol-related health problems such as chronic and acute diseases, accidents/injuries and social problems are well recognized. Although many countries including Thailand enact laws to control alcohol problems, missing data in Thailand cannot reveal efficacy of law enforcement and compliance with the public. The aim of this study was to investigate the proportion of Thai people violating alcohol laws … …American Journal of Applied Sciences, Vol. 8, Issue 12 · 22 Oct 2011 · 7,236 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Trend of Smoking Behavior and its Relation to Health Knowledge among Medical and Literature CollegesWijdan Akram, Selwa Elias Yacoub, Ali Abed Ali Al Saedi, Yousif Abdul RaheemProblem statement: Smoking is a major public health problem all around the world, especially in developing countries when smoking behavior among college students is a major concern to the society. Object of this study to estimate the prevalence of smoking among university students of medical and literature colleges and to assess the students’ knowledge about the health effects of smoking … …American Journal of Infectious Diseases, Vol. 7, Issue 2 · 30 Sep 2011 · 8,169 accessesView PDFCite
Research ArticleOpen accessIn the abstractTrade Promotions and Suppliers' Market PowerSandra Mottner, Steven H. Smith, T. J. OlneyProblem statement: Trade promotions provided to retailers from suppliers are not well understood and have not been consistently reported by manufacturers. Research about the phenomenon has consequently been limited and neither the trade nor government agencies fully understand the phenomenon and its implications. One implication is that some trade promotions (or trade allowances as they are also known) can pose … …American Journal of Economics and Business Administration, Vol. 3, Issue 3 · 19 Sep 2011 · 7,088 accessesView PDFCite
Research ArticleOpen accessIn the abstractThe Role of Government for Ecotourism Development: Focusing on East Coast Economic RegionMd. A.H. Bhuiyan, Chamhuri Siwar, Shaharuddin M. Ismail, Rabiul IslamProblem statement: This study explored the plans and strategies of government for ecotourism development in Malaysia as well as ECER. Government participation is necessary in developing economies where tourism planning and promotion tend to be controlled directly by governments. The ecotourism activity should have a strong focus on learning through interpretation of local ecosystems and cultural heritage. Malaysia has formulated … …Journal of Social Sciences, Vol. 7, Issue 4 · 14 Sep 2011 · 14,457 accessesView PDFCite
Research ArticleOpen accessIn the abstractIndoor Positioning System Using Artificial Neural NetworkHamid Mehmood, Nitin K. Tripathi, Taravudh TipdechoProblem statement: Location knowledge in indoor environment using Indoor Positioning Systems (IPS) has become very useful and popular in recent years. A number of Location Based Services (LBS) have been developed, which are based on IPS, these LBS include asset tracking, inventory management and security based applications. Many next-generation LBS applications such as social networking, local search, advertising and geo-tagging … …Journal of Computer Science, Vol. 6, Issue 10 · 30 Aug 2010 · 8,838 accessesView PDFCite
Research ArticleOpen accessIn the abstractAnalysis the Determinants of Corporate Philanthropy: A Case Study in the Jordanian Commercial BanksFaris Nasif AL-ShubiriProblem statement: Corporate philanthropy measurement has been the concern of many corporations who have tried to develop determinants for it. Hence, this study explores the determinants of corporate donations listed on ASE-index for 12 commercial banks over the four year period 2005-2008. Simple and multiple regression techniques have been used for gauging the determinants of corporate philanthropy after collecting data … …Journal of Social Sciences, Vol. 6, Issue 2 · 30 Jun 2010 · 8,430 accessesView PDFCite
Research ArticleOpen accessIn the abstractChildren Perception on TV Advertisement: The Impact of Age, Gender and Parental InfluenceAhasanul Haque, Ali KhatibiThis study examined two components of understanding TV advertising: the recognition of the difference between programmes and commercials and the comprehension of advertising intent. ANOVA analyses were performed to assess the effect on age, gender, parent-child interaction and parental control over children of TV programme watching. Research found that majority of children aged between five and eight have some understanding … …American Journal of Applied Sciences, Vol. 1, Issue 2 · 30 Jun 2004 · 7,357 accessesView PDFCite