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Research ArticleOpen accessAll words, across the recordMEASURING CUSTOMER’S SATISFACTION ON BUS TRANSPORTATIONRabiul Islam, Mohammed S. Chowdhury, Mohammad Sumann Sarker, Salauddin AhmedThe purpose of the study is to examine the factors measuring customers’ satisfaction, especially the impact of service quality on customers’ satisfaction in public transportation industry in the university town of Sintok located in Kedah province of Malaysia. In order to assess the relationships between service quality and customer satisfaction survey http://www.scientificjournals.org/journals2007/articles/1003.htmdata were collected from 300 Bus commuters. All hypotheses … …American Journal of Economics and Business Administration, Vol. 6, Issue 1 · 23 May 2014 · 10,335 accessesView PDF Cite

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