5 articles for “marketing scholars”

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Research ArticleOpen accessIn the keywordsA Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism SectorChien Mu Yeh, Han Ning Hu, Shu Hsien TsaiProblem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market … …American Journal of Applied Sciences, Vol. 8, Issue 4 · 18 Apr 2011 · 6,865 accessesView PDF Cite

Research ArticleOpen accessIn the abstractThe Role of Augmented Reality (AR) and Virtual Reality (VR) in Urban Heritage Tourism: A Study on Adoption and Communication ChallengesWinne Wardiani, Agus Rusmana, Ninis Agustini Damayani, Ute Lies Siti KhadijaHeritage tourism has become the fastest-growing segment of tourism that offers authentic value-add to homogenized experiences worldwide. This topic has drawn increasing attention from scholars and academics over the past five years. This paper aims to map research trends in urban heritage tourism, exploring the paradox between Augmented Reality (AR) and Virtual Reality (VR) in marketing communication. The study uses … …Journal of Computer Science, Vol. 21, Issue 8 · 10 Oct 2025 · 3,903 accessesView PDF Cite

Research ArticleOpen accessIn the abstractNew Car Demand Modeling and Forecasting Using Bass Diffusion ModelZuhaimy Ismail, Noratikah AbuForecasting model of new product demand has been developed and applied to forecast new vehicle demand in Malaysia. Since the publication of the Bass model in 1969, innovation of new diffusion theory has sparked considerable research among marketing science scholars, operational researchers and mathematicians. The building of Bass diffusion model for forecasting new product within the Malaysian society is presented … …American Journal of Applied Sciences, Vol. 10, Issue 6 · 3 Jun 2013 · 7,332 accessesView PDF Cite

Research ArticleOpen accessIn the abstractA STUDY ON NEW PRODUCT DEMAND FORECASTING BASED ON BASS DIFFUSION MODELZuhaimy Ismail, Noratikah AbuA forecasting model of new product demand has been developed and applied to forecast new vehicle demand in Malaysia. Since the publication of the Bass model in 1969, innovation of new diffusion theory has sparked considerable research among marketing science scholars, operational researchers and mathematicians. This study considers the Bass Model for forecasting the diffusion of new products or an … …Journal of Mathematics and Statistics, Vol. 9, Issue 2 · 29 Apr 2013 · 7,807 accessesView PDF Cite

Research ArticleOpen accessAll words, across the recordQuality of Health Services Provided to Iraqis at Jordan Red Crescent Health CentersTaghrid S. SuifanProblem statement: Quality of services measurement has been the concern of many scholars who have tried to develop scales for it. The most popular scale used was SERVQUAL. Hence the aim of this study is to discover the quality of health services provided to Iraqis at Jordan Red Crescent Health Centers in Amman. Approach: A sample study was derived from … …Journal of Social Sciences, Vol. 6, Issue 2 · 30 Jun 2010 · 7,592 accessesView PDF Cite