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106 articles for “marketing”
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Research ArticleOpen accessEvery word in the titleArtificial Intelligence and Mathematical Modelling-Based Techniques to Improve Social Media MarketingKiran Chaudhary, Mohammad Naquibur Rahman, Nabeela Hasan et al.The Businessperson is using social media to do marketing of their product. Almost all people use social media. Most people relate to social media. Social media marketing is beneficial in making the product more popular and easy ways to introduce the product to everyone in economical ways. In this study, we introduce the concept of machine learning and mathematical models … …Journal of Computer Science, Vol. 21, Issue 1 · 5 Dec 2024 · 5,478 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleMillennial Visitors' Intentional Behavior with Environmental Concern for Developing the Turtle Edu-Tourism Marketing Strategy in Bajulmati Sea Turtle Conservation (BSTC), IndonesiaNuddin Harahab, Zainal Abidin et al.Tourism is important to the economy, yet it may affect the environment if conservation efforts are not implemented. Ecotourism is a tourism trend also being implemented in the Bajulmati Sea Turtle Conservation (BSTC) Edu-tourism in East Java. Turtle conservation and ecotourism are top priorities for BSTC. Millennials' enthusiasm for visiting BSTC varies with their level of environmental concern. To evaluate … …American Journal of Animal and Veterinary Sciences, Vol. 18, Issue 4 · 25 Oct 2023 · 5,509 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleModeling of Observer-Based Social Media Marketing for Saudi Arabia ConsumersMahmoud Alblowi, Omar Aloufi, Najmah Fallatah et al.Global change has been significantly amplified by the Internet's swift development of technology. The emergence of social media has marked a significant improvement in communication and information availability. Therefore, the social media marketing industry is a significant area used to advertise a wide range of products. In the Kingdom of Saudi Arabia (KSA), social media platforms have been widely used … …Journal of Computer Science, Vol. 19, Issue 7 · 11 Jun 2023 · 5,814 accessesView PDFCite
Review ArticleOpen accessEvery word in the titleEvaluating the Production and Marketing Assessment of Selected Vegetables in BangladeshFatima Khatun, Mashrat Jahan, Shahadat HossainThe prosperity of Bangladesh depends upon agricultural development. In addition to that, vegetables play a significant role in the economy of Bangladesh. The present study aims to overview the production and marketing of vegetables. The study also attempts to highlight the value chains and channels of vegetable marketing and the problems related to the production and selling of vegetables. Conspicuously, … …American Journal of Agricultural and Biological Sciences, Vol. 17, Issue 1 · 26 Mar 2022 · 6,790 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleMarketing your Business School on Social Media: Analyzing Social Media Content for Adopting the Right StrategiesVikram Kumar, Ramakrishnan RamanMany Indian Business Schools and higher educational institutions have realized the importance of social media and the interactions in the social media platforms for branding their institution. Higher education institutions, specifically Indian Business Schools (B Schools) have been using the social media as a platform to connect to the prospective students, employers and alumni. With growing competition it has become … …Journal of Computer Science, Vol. 15, Issue 9 · 6 Sep 2019 · 8,553 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleCan Contract Marketing Motivate Farmers to Go Organic? Measuring the Moderation Effect of Contract MarketingGolnaz Rezai, Mad Nasir Shamsudin, Zainal Abidin Mohamed, Ting Jenn LingThe demand for organic food is growing in Malaysia due to consumer concerns for food safety, sustainable development, and urban expansion. However, the share of farmers engaged in this type of agriculture in Malaysia is notably low with only 72 (0.02%) organic vegetable farmers out of a total of 272,000 farmers in the country. Therefore, it is crucial to understand … …American Journal of Agricultural and Biological Sciences, Vol. 11, Issue 1 · 4 Feb 2016 · 7,565 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleMarketing Management of Sustainable Development of Territories in RussiaIrina Skorobogatykh, Daria Malova, Zhanna Musatova, Ekaterina AgalarovaOver recent years a characteristic feature of many countries has been the soaring importance of certain territories both at the national and international levels. A region is considered of primary level when the national economic system evolves. At the regional level, development and management of a territory is perceived from the perspective of target groups of its consumers-residents, businesses, investors, … …American Journal of Applied Sciences, Vol. 13, Issue 2 · 2 Feb 2016 · 7,311 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleImplementation Techniques of Search Engine Optimization in Marketing Strategies Through the InternetRony Baskoro Lukito, Cahya Lukito, Deddy ArifinThe number of internet users around the world continue to grow and will continue to grow along with advances in communications technology. Communication technology which is now headed to the fourth generation (better known as 4G), allowing access into the rapidly growing information technology. Marketing media products and services not just print and electronic media. Nowadays marketing is also using … …Journal of Computer Science, Vol. 11, Issue 1 · 22 Sep 2014 · 7,896 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleA Study of Relationship Marketing on Customer SatisfactionSheng Chung LoProblem statement: Developing a sound knowledge on the customers’ necessities and preferences and producing accordingly the companies can lower the chances of losing customers as well as remove negative attitude towards foreign attitudes towards foreign brands. Approach: The research works of different authors have been analysed for performing present a research work on this topic. The study compiles many research … …Journal of Social Sciences, Vol. 8, Issue 1 · 30 Jan 2012 · 10,340 accessesView PDFCite
Research ArticleOpen accessEvery word in the titleThe New Reality of Competing: Strategic Marketing Intelligence and the Assessment of the Business Transformational Model PropositionNurhan Papatya, Gurcan PapatyaProblem statement: The study contains "Strategic Marketing Intelligence (SMI)" contents and formation which are directed to the business’s permanent and continuous priority and the investigation of "transformational model proposition", designing bases, the thought of transformation to core competence and proposed model’s applicability and advantages. Approach: This study is handled as a qualitative assessment related to restricting content of the concepts … …American Journal of Economics and Business Administration, Vol. 3, Issue 3 · 20 Sep 2011 · 7,529 accessesView PDFCite